Business Communication: Newsletters by Jaguar and General Motors Report

Introduction

Newsletters published by Jaguar and General Motors are aimed to informed the public and stakeholders about the current activities of the companies and future strategies. In both cases, effective business communication determines the overall success of projects and the company’s performance (Lesikar et al. 45). For companies, it is crucial to take into account the different requirements and perspectives of their target audiences.

Analysis of the Layout

Jaguar’s newsletter consists of several parts describing new models and quality improvements proposed by the company. The layout is good because it helps a reader to follow the main idea of the e-newsletter and understand the main trends and strategies of the company. The layout is good because it brings light to all important aspects of quality and updates of Jaguar’s flagship XJ range. The company announces technical and engineering innovations, prices, and safety issues. The newsletter published by General Motors has a poorer structure which is difficult to follow. The main problem is that the company describes different problems in one newsletter, trying to attract the attention of stakeholders to different issues. On the one hand, it helps the company to discuss different problems and issues; on the other hand, it does not provide an in-depth analysis of these issues.

Possible Improvements

To support these events, General Motors should design corporate newsletters in order to inform all participants and potential clients about recent changes and innovations applied by the company. In order to improve the layout, the company should concentrate on one aspect and provide readers with a detailed analysis of the strategy or problem. This approach will help to support the image of GM as an auto giant and inform a wide audience about the company’s performance. Jaguar could add technical specifications and technical details for professionals interested in this model. Also, it will help to provide stakeholders with technical information often omitted by car manufacturers. In both cases, effective communication is important because it is used as the means whereby people in an organization exchange information regarding the operations of the company. Newsletters represent can as the interchange of ideas and facts about the company and its goals.

The Central Idea of Newsletters

The central idea of Jaguar’s e-newsletter is to inform the public about a new model and its innovative characteristics. ” the Jaguar XJ range receives a number of key refinements, including the addition of the limited edition, ultra-luxurious Super V8 Portfolio plus a raft of technical and aesthetic enhancements” (Jaguar E-Newsletter, 2005). The e-newsletter represents the organization well and supports its unique brand image as a luxury brand. The strong brand image of Jaguar helps the company to establish trustworthiness, confidence, and competence for customers. This strategy is supported by the buying process and the pricing, and most importantly, this positioning strategy helps the customers to have the product within their minds. Marketing communication allows Jaguar to create a complex bundle of images about its products in the customer’s mind. The aim of GM’s newsletter is to tell the public about what GM is going to be in several years and its current activities. The newsletter is very important because many people know about the GM brand, but a limited number of people are aware of all services and spheres of its activity. “This is an important opportunity for our stockholders, as the owners of GM, to let the Board of Directors and management know who should lead the corporation and in what direction“ (General Motor Newsletter, 2007). In spite of poor payout, the newsletter represents the company well, describing recent innovations and engineering solutions. This is very important because stakeholders are becoming increasingly demanding and sophisticated in their requirements and expectations and able to defend their bargaining stance/purchase position.

Works Cited

1. General Motor Newsletter. 2007.
2. Jaguar E-Newsletter. 2005.
3. Lesikar, R.V., Flatley, M.E., Rentz, K. Basic Business Communications. McGraw Hill Higher Education. 2006.