The 5 essential elements of Canadian Public Relations
The 5 essential elements of Canadian Public Relations can be summarized as building mutually beneficial relationships between clients and the general public, targeting specific trends and developments that occur within society now as well as developing the means and methods by which a specific message can be conveyed.
Lastly, it also happens to encompass the implementation of moral and ethical methods in the disbursement of select forms of information, as well as ensuring the accuracy of the information presented when it comes to creating information campaigns.
How is Public Relations related to Relationship Management Functions?
The field of public relations is a form of relationship management that encompasses what the general public perceives about a corporation, organization or public figure. The functions within this specific field of study can make or break a particular person or corporation since it has been noted that the perception of the general public towards a particular entity can result in a either a positive or negative response which creates success or failure within the public domain.
Is Public Relations Management a Profession?
Public relations management can be considered a profession since it encapsulates a wide body of academic literature and a series of services that are currently in demand within numerous sectors of society. Those who dwell in the public spotlight, whether it be a corporation, charity group, nongovernmental organization or someone of notable public acclaim, need to take into consideration how the public views them since the opinion of the general public can make or break a person’s popularity or a company’s reputation.
This is where the profession of a public relations specialist enters into the picture. Through the utilization of image centric strategies and functions, a public relations specialist can in effect create a specific image or idea that the general public connects with a particular company or public figure. Examples of this can range from an individual being a champion of the environment to a corporation practicing operational procedures and display aspects related to Corporate Social Responsibility (CSR). By doing so, this raises the reputation of an individual or corporation in the eyes of the general public resulting in a greater likelihood of product patronage or in the case of political figures re-election when their current term in office is over.
“Fitting in” Within the World of Public Relations and Communications Management
Social Media
We have seen the rise of social media in the past few years create one of the most predominant forms of communication. On average, hundreds of millions of users of social media networks are online at any given moment creating one of the largest and most complex information networks. As a direct result of such a development, various communication and marketing campaigns have started focusing on the utilization of social media as one of their primary methods of having a demographic know more about a particular event, product release or public figure campaigning for re-election.
With my experience in public relations as well as my adept skills in social media management I can become a force to be reckoned with when it comes to creating new and effective ways of reaching a variety of user demographics to ensure that a particular message, advertising slogan or specific product knowledge is internalized by the target market of the campaign.
Events Management
It must also be noted that the number of public and private events and functions have also been rising within the past few years as evidenced by the sheer amount of venues that have been constructed to serve the rise of this new demographic. In the past 5 years alone I coordinated several birthdays, tours, meet ups and a variety of other events and it is through my experiences in making such events a success that I believe I would fit in rather well in events management. As such, with my current abilities as a public relations specialist, I can definitely organize successful events that stay within a specific budget, follow the exacting specifications of the client and result in a positive review of my skills and talents.