Marketing includes a variety of occupations in many different areas, which have in common the concern about the relationships of a producer and a consumer. The field of interest of a specialist in any branch of marketing is making the product more attractive to the customer and increasing the level of sales (Business to Customer or B2C model). For that, such a specialist needs to know the customer’s preferences, psychology, and many other factors. The other concern of marketing is the Business to Business (B2B) model when a producer needs to be connected to another producer for reaching mutual targets. To achieve the required results, several efforts are needed. Among the competencies of marketing, a specialist is the way of presentation of the product, the methods of informing the target audience about it, and collecting and analyzing the data for evaluating the success of the processes. In this paper, three careers related to the aforementioned actions will be described, respectively: a brand manager, a public relations specialist, and a market researcher.
Brand Manager
A brand manager is concerned with the way the customer perceives the product or service. Before introducing the idea about a product’s appearance, such specialists must understand the tendencies within the target audience, as well as in the development of products and services. Then a brand manager needs to plan personal performance to strengthen the competitiveness of the organization that provides the product or service.
In the market, “the brand management tasks are determined by the ‘product-brand-consumer’ relationship,” and such a relationship is, to a large extent, concerned with the emotions of consumers (Wroblowská 8). It means that the manager needs to have not only analytical abilities but intuition as well.
The average salary of a brand manager is $109,000 yearly.
Public Relations
The statistics demonstrate that the demand for public relations specialists gradually increases. With the development of communication and media, promotional practices have been improved, as well as crossed transnational barriers (Aronczyk et al. 139). It promises the perspectives for the specialists but also sets higher standards for them. Public relations specialists are concerned with informing the target audience about the product or service. For that, they need to analyze and choose the actual information, as well as to create new (conducting the interview, events, creating content). To summarise, a public relations specialist needs to establish a promotional technique to sell products, concepts and ideas, and ways of life.
The average salary of public relations specialists ranges from $46,000 to $64,000 yearly.
Market Researcher
Marketing research aims to analyze the strategy of the company and introduce new ideas about its strategy. The purpose of it is to gain the level of competitiveness in the market (Price et al.). Market researchers deal either with quantitative or qualitative data; the former consists of statistics, the latter connected with the analysis of the reasons behind the statistical data.
The career of a market researcher is for those who are comfortable in dealing with large amounts of data and can handle much communication with different audiences. Among the responsibilities of this specialist are conducting interviews and researches, organizing meetings with the senior executives of the companies, introducing the results of the research and new ideas about further development. A market researcher also needs to be familiar with data analyzing software and writing reports. It all requires a high level of responsibility, organizational qualities, and leadership.
The average salary of a market researcher is $53,000 yearly.
Works Cited
Aronczyk, Melissa, et al. “Apprehending Public Relations as a Promotional Industry.” Public Relations Inquiry, vol. 6, no. 2, 2017, pp. 139-155.
Price, Craig, et al. Affiliate Marketing – High Paying Jobs You Can Do From Home – Things You Need To Know By Age 30. Shockwave Publishing, 2019.
Wroblowská, Zuzana. “Requirements for Brand Managers and Product Managers Responsible for Competitiveness of Product and Brands.” Journal of Competitiveness, vol. 8, no. 3, 2016, pp. 5-21.