Target Corporation has a number of chain distributors’ stores, covering the whole of the United States of America. Target Corporation was stared in 1902 as a Dayton Hudson Corporation. Its first store was opened in 1962 in Roseville, Minnesota. Since then, Target has grown to become one of the largest divisions with various branches spread in various geographical locations. In 1990 it changes its name from Dayton Hudson Corporation to Target Corporation. Target Corporation has opened so many branches within and outside the state of America. Chicago Peterson Ave store located in Chicago along the Peterson Avenue is one of the distributions stores managed by the Target Corporation.
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The store has various departments arranged according to the need of the customer. The department ranges from clothing sections dealing with women, men, kids/children clothes, shoes department, beauty departments dealing with cosmetics, kitchen and dining section offering all requirements for kitchen and dining settings at affordable prices, furniture selection department with the latest design and fashions available in the market. The store has an added portion which offers groceries thus ensuring customers can get all that they want while doing other shopping. The store includes other sections which offer various staff required by the customers. Each department operates independently from other department and it is well equipped with customer attendance staff that assists the customers in selecting the items they are interested in.
The store is well arranged to make it easy for customers to move from one department to the next and be able to move their items freely without distracting other customers. The aisles are wide enough to facilitate the movement of carts and customers to move simultaneously without causing any congestion. The space allows the movement of wheelchairs in order to facilitate shopping for the old and disabled people using their wheelchairs without interfering with other customers. The store layout is designed to ensure that customers can be able to locate what they want with ease. Items are well arranged on the shelves to allow customers to have a wide selection. The price tags are well labeled on each item to give customers a chance to choose the items according to their desires and price variations.
Each department is provided with its own cash trail where customers are able to pay for the goods bought without having any problem. A number of self scanners/self check-off is installed in various places around the store. The self scanners help the customers to pay for the items purchase without necessary passing through the retailer’s staff. Scanners offer an alternative method of pay for the goods bought without the customer wasting a lot of time queuing in order to be served by the cashiers. For those customers who want to pay through the cashiers the department has enough numbers of cashiers in order to avoid congestion or queuing when paying for the goods.
The tellers try as much as possible to minimize the time spent by one customer in the queue system waiting to be served. Each department is located with a closed-circuit television to monitor any activity taking place in the supermarket. The closed-circuit television is closely monitored by trained personnel in order to identify when a customer is stranded and needs some assistance from the attendance officers. The cameras are located in each corner of the rows to facilitate easy monitoring of each section of the department.
The store layout and design play an important role in attracting customers. A well- designed store with enough space to maneuver around encourages customers to spend more time in the store as they move from one section to the other searching for the goods they are interested in. This translates to additional sales which makes the entire process beneficial to the company as a good layout guarantees additional revenues as more items can be recognized by customers. If the space of the store is congested and customers have to squeeze themselves though, they tend to dislike the store and will never come back to shop again. The Chicago Peterson Ave stores is well designed is a well-designed retail store with a repute of attracting new and new and return customers due to its unique design.
The store is located along the Chicago Peterson road. The road gives easy access to the store with an ample parking space. The location is surrounded by many commercial and residential buildings which provide regular customers to the store. Chicago Peterson Ave store being locate at Peterson community, it is neighbors to warren park, rose hill cemetery, rose hill mausoleum, senna park, Hollywood avenue field Emmerson park and Bryn Marl Country Club including other surrounding community provide a lot of customers during the day and night.
Due to its location most customers are able to access the supermarket at any time of the day or night before the store closes. The store operates from morning to evening opening its doors at 8:00am and closing at around 11:00pm from Monday to Saturday, on Sundays it opens the doors at 8:00am and closes at about 10:00pm. This allows daily customers to have time to visit the supermarket and perform their purchase needs within the time of operation. The environment surrounding the Peterson supermarket gives it an advantage as it favors and facilitates shopping at any given time of the day.
Along the Chicago Peterson Ave stores, there are various avenues and street paths connecting to the supermarket such as, W. Granville Ave, N. Western Ave, N. Ravenswood Ave, and n. California Ave. This avenue enables customers to drive to the supermarket and home without difficulties. The roads connecting to the supermarket are not congested and thus facilitate easier transport of goods from the store to customer destination. It also becomes easy for the suppliers to be able to supply goods to the store by use of the road as they are well maintained. The parking space outside the store gives the store an added advantage as customers are able to park their cars outside the supermarket and carry out there are shopping.
The location of the store is of vital important as it determines the number of customer visiting the store. The Chicago Peterson Ave stores’ is situated on the right place as a lot of customers can have access of the store within a short time. Most customers can spare time to visit the store on their way home from Holly Wood Parks, Rose hill Cemetery and Bryn Marl Country Club. The layout and location of the store was perfectly designed and planned. Its layout was designed to facilitate easy movement of the goods and customer around the aisle. The only thing that needs to be increased is the space to settle their bills. This is because during Saturdays and Sundays, the store is full to its capacity and customers have to spend a lot of time waiting to be served.