Some of the chronic diseases such as cancer, tuberculosis, diabetes and brain tumors have threatened the society so much. As a result, the medical society and the government have taken serious stapes in dealing with the challenge. Communication campaign is one of the initiative tools used against the spread of these diseases. Over time, this has proved successful for example, in curbing cancer; consistent flow of information has lead to early treatment which minimizes fatality cases (Hester, 2012).
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The community health organizations in collaboration with the government and other nongovernmental organizations give basic health care to the needy. This helps in keeping the child and chronic diseases mortality rate at a minimum point. On the other hand, treating terminally ill individuals is more expensive than controlling the spread of terminal sicknesses. According to the effects of terminal conditions in terms of economic value due to sick offs in firms.
Through consistent communication, the health and medical department are able to educate the public on some of the various forms of diseases that are most dangerous. An example is the breast cancer campaigns for women and prostate cancer for men. In third world countries like Kenya, the campaigns have helped a great deal in the control of the spread of diseases such as HIV virus and tuberculosis (Hester, 2012).
Long term strategies and goals are also put in place through programs like the national diabetics programs. This ensures that, there is stability in resources utilization to minimize wastage and stabilize resource allocation based on the needs of a particular state. If all this operations are put in place, the disease prevalence and spread will be easily managed (Rollnick, 2008).
On the other hand, the ministry of health has also established diabetic educational programs and resource center. The center is mandated to provide diabetes tools and information including, free diagnosis services.
It has a special brunch for the health care experts, school personnel, managed care experts and business professionals. It facilitates networking between personnel and collection of information on diabetes. Furthermore, it educates people on the importance of doing regular checks for diabetes and offers diabetic materials to families (Rollnick, 2008)..
There are also established centers that are concerned with anti smoking campaigns, with counseling services and rehabilitation facilities. The centers provide license for CDC advertisements, developing through the collaboration of over 10 state health departments. In addition to this, there is another department that is concerned with the general affairs in state health, their associates and other community organizations. They are concerned with the development of the programs meant for the welfare of the general public (Rollnick, 2008).
Through mass media, the medical health personnel are able to pass a lot of information to the community. This enables people to seek early treatment in case of early diagnosis which increases the probability of the patient being cured. The society is taught how to care for a cancer patient.
For example, they are given details on the kind of diet the patient as well as the individuals are supposed to maintain to minimize the chances of being infected. Like the ‘Fruits and Veggies-more matter campaign’ educating citizens on the importance of including fruits and vegetables in the diet. The citizens are also educated on the causes of cancer (Rollnick, 2008).
Hester, J. T. (2012). Academic medicine campaign. BMJ Group, 15, 10-30.
Rollnick, S. (2008). Motivational Interviewing in Health Care: Helping Patients Change Behavior. New York: The Guilford Press.