Introduction
The high rate of globalization has led to increment in the volume of international trade. One of the industries that have benefited from this growth is the freight industry in Singapore (AGI Freight 1). AGI Freight is one of the firms that operate within Singapore’s freight industry. Over the years it has been in operation, the firm has managed to attain substantial success within the local and the international market.
To attain its profit maximization objective, the firm is committed at entering in new markets. One of the factors that has contributed towards the firm’s success is its effectiveness in providing personalizes service to customers (AGI Freight 1).
To improve its operational efficiency, the firm is intends to hire a sales manager. The successful candidate will be required to possess adequate skill and knowledge with regard to the freight industry. Upon selection, the candidate will be required to start working immediately.
Rationale
In the course of executing his or her duty, the sales manager will be charged with the responsibility of building optimal rapport between the firm and its clients. The sales manager will also be required to attend to clients’ enquiries in order to satisfactorily meet their needs. Moreover, the sales manager will be required to develop effective sales report and work as a team.
Consequently, it is essential for the selected candidate to possess effective communication skills. According to (McIntosh & Luecke 5) poor workplace communication is one of the major issues that organization’s management teams have to address. This arises from the fact that it can adversely affect an organization’s success both in the short run and the long run.
Currently, the sales environment has become very competitive. The effectiveness with which an organization grows, meets or exceeds its sales targets determines its profitability and hence its long term survival. Consequently, the sales managers should possess optimal communication skills in order to ensure a high level of coordination within the sales team (Woods 34).
The sales manager should ensure that information that can contribute toward increment in the firm’s sales revenue is effectively communicated to the sales team. This aids in establishment of a high level of goal congruence between team members (Havaldar & Cavale 31).
The workplace environment is increasingly becoming culturally diverse. One of the factors promoting this workplace transformation is the high rate of globalization (Dwyer 121). Consequently, there is a high probability that the sales manager selected will be required to work with a team that is culturally diverse.
In order to succeed in such an environment, the sales manager will be required to appreciate the communication difference amongst the team members. One of the ways through which the manager can achieve this is by developing a comprehensive understanding of the differences in cultural values and norms amongst team members.
Conclusion
The analysis above illustrates that communication skills is an important element that firms’ management teams should take into account in their quest to develop a strong workforce. One of the factors explaining the importance of communication skills in the workplace is the high rate of transformation within organizations’ workforces. The high rate of globalization has made organizations’ workforces to be culturally diverse.
Organizations are increasingly adopting the concept of teamwork in order to promote their operational effectiveness. Working in such an environment requires one to possess effective communication skills in order to ensure effective collaboration.
Additionally, organizations are increasingly venturing into the international market in order to maximize their profitability. However, their success in the international market is dependent on the communication skills of its workforce.
Works Cited
AGI Freight: Sales executive/sales manager. 2013. Web.
Dwyer, Judith. Communication for business and the professions, French Forest: Pearson Australia, 2013, Print.
Havaldar, Krishna and C. Vasant. Sales and distribution management: text and cases, New Delhi: Tata McGraw-Hill, 2007. Print.
McIntosh, Perry and L. Richard. Interpersonal communication skills in the workplace, New York: American Management Association, 2008. Print.
Woods, Julia. Communication in our lives, Belmont, Calif: Cengage Learning, 2011. Print.