Business investors must look for ways of making their operations relevant and at the same time offer quality goods and services to clients (Magretta 2011). This has forced most of them to look for strategies that will ensure they beat their competitors and make profits without struggling. A strategy is a technique employed to maneuver through hardships in various issues (Fridson 2011). Therefore, business strategies are aimed at ensuring investment is viable and an organization competes favorably with others. The military strategy involves combatant skills that are used to fight enemies and safeguard the interest of international borders (Rumelt 2011). Therefore, business and military strategies aim to achieve targets to ensure the subjects fulfill their mandates. These strategies make an individual or institution better than other competitors. In addition, they involve the acquisition of new skills and information that is useful in competing with others. Moreover, members of a military or business team must work together to ensure they achieve their goals. It is impossible to move forward when some members lag in terms of knowledge and skills. Technology is also involved in both cases because a business must know how to use modern communication equipment and machinery in its processes. For instance, the use of social media in advertising is a good strategy for attracting online clients.
On the other hand, the military can use social media to pass useful information to the public. It is necessary to explain that these players must make use of modern technology to ensure their services are efficient. The use of new machines in both cases is an effective way of ensuring that they are not disadvantaged by their opponents (Osterwalder 2010). The major difference between business and military strategies is that the former is aimed at attracting clients while its counterpart focuses on repelling enemies. This means that they have the pull and push effects (respectively) to their targeted audiences. In addition, the military seeks to maintain security within national borders while a business focuses on expanding beyond the original scope (Lafley 2013). Therefore, there is no way a military strategy can involve regions that are not within its jurisdiction unless under special circumstances like peace-keeping missions. On the other hand, a business aims at expanding its operations because this will give it huge profits and control over markets.
Current Job Advertisement Strategies
A job advertising strategy highlights two key issues that applicants must put into consideration when applying to fill vacant positions (Litman 2008). The job advertisements selected are about filling the positions of an S.E.O. Project Leader/ Campaign Management, Product Strategy and Business Analyst, and Learning Management System (LMS) Help Desk Specialist. The advertisements and their links are indicated in the appendix after the reference page. These job advertisements have employed numeracy strategies by indicating the salary scales the successful applicants will earn. This motivates applicants to apply for these positions because they want to get jobs that pay better than what they earn. In addition, they have employed persuasion skills by indicating that the positions should be filled as soon as possible. This motivates graduates to apply for them and also encourages those that are not satisfied with their current jobs to try their luck in these positions.
In addition, these advertisements seek permanent workers and that is why they are offering stable jobs. This is an advertisement strategy that focuses on the need to assure applicants that once they get these jobs they will not worry about the future because they y will be employed permanently unless they want to quit. This is a persuasion strategy that aims at attracting people that are tired of working as part-time staff in other organizations. The skills and traits needed in strategy roles include numeracy, enthusiasm, organization, coordination, leadership, and communication. These are essential to ensure an employee performs the required tasks without inconveniencing others. In addition, patience and strong analytical skills are also necessary in a strategy role to ensure decisions are made accurately without leaving out important details.
References
Fridson, M 2011, Financial Statement Analysis: A Practitioner’s Guide (Wiley Finance), Wiley, New York.
Lafley, A 2013, Playing to Win: How Strategy Really Works, Harvard Business Review Press, New York.
Litman, J 2008, Driven: Business Strategy, Human Actions, and the Creation of Wealth, Strategy and Execution, LLC, New York.
Magretta, J 2011, Understanding Michael Porter: The Essential Guide to Competition and Strategy, Harvard Business Review Press, New York.
Osterwalder, A 2010, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Wiley, New York.
Rumelt, R 2011, Good Strategy Bad Strategy: The Difference and Why It Matters, Crown Business, California.