A consumer will purchase an item based on his or her need with the aim of satisfying this need. While cost is apparently a paramount determining factor in the purchase of any product, other factors such as social, personal, situational, cultural and psychological factors equally affect the behavior of a consumer. This paper aims at discussing the factors influencing my purchase of a commodity worth more than $50.
The tablet is a sophisticated computer that is light and allows one to carry on with his or her daily activities from wherever they may be. As technology compresses everything to fit into the web, so are organizations and upcoming businesspersons, developers and innovators. Compared to a mere smart phone, the tablet has better computational abilities and a wider screen that makes it easier to watch movies, surf, read books and articles, and chart and video call with friends. Presenters now are using the tablet to make their presentations, giving them a classic and elegant touch. The tablet writing tools have revolutionized everything, and now, there are no hustles to writing using a tablet.
My neighborhood and the media, which is always emphasizing the efficiency of a tablet, are the cultural factors that pushed me towards getting one. The tablet is deemed as the trendy technology that has made computation a lot easier. In school, the teacher comes with just a tablet and does not need to carry heaps of papers or books. This is a really fascinating occurrence that left me desiring for one. Also, having a tablet is associated with class and the people I hang out with uphold the acquisition of tablets.
My friends are always wondering why I am missing out on the adorable applications in the tablet, why I have to keep on wasting my time carrying my laptop yet I could easily slide the tab into an envelope and access it wherever and whenever I maybe (Shah par.5-8). As we are doing discussion groups, my friends just come with the tab whereas I find myself carrying heavy books when my laptop battery goes down. Most of the times when I am chatting with my friends using my smart phone they always complain that I am slow and that they cannot view me properly. As a way of fitting into this social group, I had to get a tablet (Nagarkoti 11). I discussed the issue of the tablet with my family, and to my surprise, they loved the idea even though no one had acquired a tablet yet in the family. My dad actually said that with the tablet I will get A’s in all my subjects since reading time had increased. Also, my social role in the society fully allowed me to get a tablet (The 4 factors influencing consumer behavior par. 52-58).
Personal factors that influenced my purchasing of this tablet were age and lifestyle. At my age I can easily explore the tab unlike when I grow old (The 4 factors influencing consumer behavior par. 60-65). Regardless of the cost, I decided to get myself a tablet and keep up with the advancing technology. In addition, owning a tablet would make my life a lot easier; I would access ebooks and online articles with ease. The tablet would make my mobility easier since I would have a reduced load to carry; hence, I would be able to hand out with friends without complaining about tiredness.
I have a laptop that helps me in my computation and research. However, the computer is rather old and the battery cannot last for more than two hours making learning difficult and leaving me less motivated (Suroto, Bambang, and Nugroho 98). Most of the time I am coerced to operate it near a socket and this is really limiting to my friends, who enjoy reading under the shade of a tree. In addition, while students are able to search for information as the teacher is teaching, I feel left out since it is cumbersome to open the laptop and my smart phone is not as fast as the tablet. Psychological factors of motivation, perception and learning pushed me to acquire my own tablet (Suroto, Bambang, and Nugroho 98).
The situational factors that influenced my purchase of a tablet included the location and time. California is a hub to technology and the shops are luring. It was easy to purchase a tablet at a fair cost due to the numerous and credible stores selling the tablets. I was getting a lot of pressure from everyone around me and every second that passed without a tablet felt like 10 years. I therefore felt the great urge to buy a tablet, and really fast (Consumer Buying Behavior par. 8).
Despite the fact that one develops a need for a particular product, social, cultural, psychological, situational and personal factors also influence a person’s need for a certain product. The world is evolving very fast and I live in an environment where technology is embraced as it is developed. Therefore, regardless of the whether one has a need for it or not, these other factors other than the recognition of a need have a greater force in this regard; hence, the great need for my purchase of a tablet.
Works Cited
Lecture – Ch. 7: Consumer Buying Behavior. Pride & Ferrell, 2012. Web.
Nagarkoti, Bishal. “Factors influencing consumer behavior of smartphone users.” Thesis. Arcada, 2009. Web.
Shah, Asifo. Factors Affecting Consumer Behavior. AIPMM, 2014. Web.
Suroto, Karunia S., Zaenal Fanani and Bambang A. Nugroho. “Factors influencing consumer’s purchase decision of formula milk in Malang City.” Journal of Business and Management. 9.3 (2013):95-99. Web.
The 4 factors influencing consumer behavior. The Consumer Watch, 2014. Web.