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Corporate Communication and Integrity Essay

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Updated: Apr 28th, 2021

Key Problems: Short-Term and Long-Term Perspectives

Seeing that the lack of control over the production process has led to exposing the consumers to a massive threat to their health, it will be crucial for Gupta to reconsider the current approach toward controlling the production processes. Furthermore, the company should view the specified experience as an opportunity to update the quality standards and reinforce the importance of corporate ethics, as well as Corporate Social Responsibility (CSR). Thus, positive publicity may become a possibility (Argenti, 2016).

Recommendations for Coca-Cola’s Communication Strategy

It is crucial to make sure that reinforcing the standards of corporate ethics should be the current focus of the company’s attention. In other words, Coca-Cola must communicate the idea of recognizing its fault and striving to improve. Furthermore, the communication between the company’s departments must be improved so that the quality of the production processes could rise and similar issues could be avoided in the future (Argenti, 2016).

Key Constituents and Crisis Avoidance

Five regional communication areas can be viewed as the primary constituents of the communication process at Coca-Cola at present. While it is important to design different communication management tools for different areas, the lack of collaboration between the five departments is a reason for concern. Therefore, active promotion of cooperation should be viewed as one of the key priorities for Coca-Cola currently. Further crises can be avoided by designing the risk management strategy based on the use of the latest approaches to information management. Furthermore, the incorporation of the strategies for quality improvement, such as Total Quality Management (TQM) and the Six Sigma approach should be considered (Pyzdek & Keller, 2014).

“Real Sales of Wishful Thinking?”: Case Analysis

To build a successful strategy that will allow propelling a company to the top of the market or, at the very least, make the sales numbers increase, one must elaborate on corporate values and a code of ethics that will help promote integrity across the organization. A closer look at Marty’s case will show that the firm is lacking integrity desperately since there is an evident ethical issue that needs to be addressed. To be more accurate, the dilemma between allowing Robert, the employee in a wheelchair, to remain a member of the staff and increasing the company’s sales needs to be mentioned as the primary source of concern.

The case shows quite clearly that Robert meets the basic requirements set by the organization. Furthermore, he has clearly contributed to the enhancement of loyalty rates among the customers, with his responsible attitude and care for each client. However, his performance is quite slow. Therefore, the reasons for Marty’s doubts are understandable (Association of Legal Administrators, 2011).

Nevertheless, the fact that Marty refuses to embrace diversity in the workplace and invest in the long-term development of his staff shows that the company lacks ethical values and standards. Thus, the organization needs to embrace the concept of diversity, at the same time making the best use of its resources. To be more specific, the organization should provide reasonable accommodations in which Robert will be able to deliver the performance of the required quality.

By focusing on the needs of the staff, Marty will be able to improve the integrity levels in the organization. Furthermore, the foundation for promoting diversity can be built. As soon as the appropriate ethical values and HRM strategies are introduced into the company’s design, a gradual improvement is expected.


Argenti, P. A. (2016). Corporate communication. New York, NY: McGraw-Hill.

Association of Legal Administrators. (2011). The business case for diversity: Reality or wishful thinking? Chicago, IL: Institute for Inclusion in the Legal Profession.

Pyzdek, T., & Keller, P. (2014). The Six Sigma handbook. New York, NY: McGraw-Hill.

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IvyPanda. 2021. "Corporate Communication and Integrity." April 28, 2021. https://ivypanda.com/essays/corporate-communication-and-integrity/.


IvyPanda. (2021) 'Corporate Communication and Integrity'. 28 April.

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