Introduction
Over the years, many people get a negative attitude towards dentists and dentistry in general. This happens because even 20 years ago, the quality of medical services was significantly worse. However, now the situation has changed considerably, and visiting a dentist can be as comfortable as other doctors. Researchers state that if people “are embarrassed by the appearance of their teeth when they smile, then they cannot be said to e have true oral health” (Chestnutt 5). Despite this, many people are still not into this area of medicine and are afraid to treat their teeth.
The consequences of this attitude to health can be severe. Firstly, without a regular health check, people may not be aware that they have caries or other problems. Secondly, when patients come to dentists at the last stage of the disease, there is not always a chance to cure it. Besides, this complicates the treatment and makes it more expensive. The purpose of this paper is to consider ways that can make dentistry more attractive and acceptable to the public.
Availability
The availability of health services plays a crucial role in the whole medication process. This factor includes many aspects, the combination of which gives a result. First of all, a dental clinic should have a good and structured website. With its help, potential customers will be able to find out about all available services, get to know doctors, and see prices. Also, the website should have an application form: in the 21st century, people don’t like to call at all, thus, it will be easier for everyone. On the one hand, a patient will not have to waste time to a call. On the other hand, it will be convenient for administrators to receive all the patient information through the website immediately.
Also, transport accessibility is essential as well, just because it simplifies the process of visiting a doctor. Undoubtedly, the cost of rent depends on the location, so it is necessary to assess the ratio of price and quality correctly. It is possible to find a very convenient and prominent place even far from the city center. To make it even easier, it would be useful to create a signboard that attracts people’s attention. Thus, patients will not need to spend a lot of time and effort to get to their dentist.
Communication
An essential aspect of any service is communication with customers, and dentistry is no exception: before coming to the appointment, patients communicate with administrators several times. This means that these administrators must be trained in the correct approach to patients. They should understand that people come to them to treat something, so they need to be handled with care. Administrators need to be friendly and helpful, and they must also have an excellent knowledge of the range of services and their prices. If patients know for sure that the clinic treats him well and hires only professionals, they will be much more disposed to it.
Details
In many areas of life, it is vital to pay attention to details, and medical services are one of these areas. The patient will be much more pleased to visit a clinic with a neat and beautiful repair than an old hospital. There are countless things to work on: convenient lockers for personal belongings, a TV on the wall, a room for children, a vase with sweets at the reception. All these small things help to create a good impression on the visitors. If the clinic establishes an atmosphere of comfort and coziness, then patients will be much calmer to be there. Even knowing that they will have a complicated treatment, they will feel the care.
Bonuses
Medicine often requires significant investments, so another way to make it more enjoyable is to create a bonus system. There are many different options for this, for example, seasonal offers, discounts on comprehensive services, or reduced prices for regular customers. In dentistry, this system should be carefully worked out so that it is attractive but adequate. For example, a regular customer should be considered not one who visits the clinic every two weeks, but one who regularly checks the health condition for several years. With this approach, people can feel the benefits of visiting a dentist. Even if they have not yet been to a particular clinic, they will see that it offers favorable conditions for patients.
Conclusion
There are many ways to make dental services attractive to patients. In addition to the items described, it is worth paying attention, for instance, to marketing. Most likely, for the first time, customers will see information about a clinic in some advertising, so its high quality is necessary. This will already have a positive effect on the image of the company and will inspire people’s trust.
However, the most significant aspect of dentistry is the treatment itself. Most important for patients is how the doctor communicates with them and what results they get. People often advise doctors to each other, and this type of advertising means much more than any other. A combination of quality medical services and all the other items described will make a dental clinic the most popular and successful.
Work Cited
Chestnutt, Ivor G. Dental Public Health at a Glance. John Wiley & Sons, 2016.