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The emergence of information technologies has altered the way people behave, communicate, and do business in the modern world. Despite such great popularity and widespread use of technologies, many of their possible uses remain under-discovered. IT enterprises work on an extensive application of the benefits provided by technology to ensure performance improvements in the field of the event industry.
It is hardly possible to imagine the modern event industry without the use of technology that benefits all aspects of this sphere. The scope of technological innovations that make the event industry rapid development possible include such digital tools as ticketing solutions, event chatbots, event management platforms, digital signage widgets, and apps, virtual reality technologies, and others (All-In-One Event Management Solution). Not only do these elements facilitate the event industry opportunities, but they also shape the industry in a new modernized way, where events are thought to be technology-driven efforts.
Sava Events is one of the companies that engage in the development of new technological ideas for better event management. QITCOM 2019 allowed the company to launch a new digital assistant called Absher. This technology is aimed at improving customer satisfaction through service branding. Despite branding efforts being a feature of marketing, the company applies this idea to the facilitation of customer support. It is thought that the addressing of customers’ experiences when using a service will ensure customer loyalty to the brand.
Absher and Messaging Platforms
The newly developed digital assistant Absher is a tool that is available to its users 24/7 to ensure the most effective performance. Since the latest outbreaks in digital technologies in the field of event management are closely intertwined with messaging platforms. The Absher digital assistant works with some well-known messaging platforms and enables the user to benefit from the communication to the fullest. The assistant employs particular conversational apps and bots to process and navigate the information throughout the conversation to minimize customers’ efforts and save time. Such a format of managing conversations is brand new and enables users to provide context, share content, and manage secondary arrangements without leaving the messaging platform.
How Absher Works
Indeed, when engaged in a chat via Messenger, the digital assistant processes the information shared through the platform to help with arrangements. For example, when a specific location is mentioned in the conversation, Absher will automatically find it on a map, then a user can contact Uber, and request a ride to the designated destination. While all these processes are automatically run by the assistant, the customer continues the conversation without worrying about the transfer arrangements. Such a service will be beneficial in terms of time management because it vastly employs the opportunities of digital devices and the Internet.
QITCOM 2019 allowed the company to present some developments in the field of digital assistants to a large audience interested in event management innovations. The visitors of the conference could directly communicate with a new digital assistant by asking several questions about the company. The assistant responded to all of them without requesting any information from anyone. Moreover, the more information runs through the assistant’s system, the more significant data set it acquires that increases its efficacy level. This technology demonstrates the potential of IT in general and draws some prospects into the future of the event industry.
All-In-One Event Management Solution, Chatbot First. Sava Events, 2019. Web.