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Emirates Airline’s Online and Mobile Strategies Research Paper

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Updated: Aug 10th, 2020

Introduction

Companies are identifying and implementing new technologies to communicate with their customers. One of these technologies is social media. Emirates Airline has embraced the benefits of social media platforms in an attempt to deal with increased competition (Emirates, 2015). This discussion gives a detailed analysis of Emirates Airline’s mobile and online presence.

Emirates Airline: Social Media Strategies

Emirates Airlines is a leading player in the global aviation industry (Emirates Airline takes mobile strategy to new heights, 2016). The number of passengers traveling from one place to another has increased significantly within the past decade. Emirates Airline focuses on the best approaches to create awareness, guide clients, and educate its stakeholders. The airline company has partnered with Havas Media to come up with a powerful mobile platform. The name of this platform is Millennial Media. This platform is characterized by creative solutions aimed at addressing the needs of the targeted travelers. The mobile-based initiative showcases the luxurious and unique amenities offered by the company. The traveler can sample several engaging videos (Emirates Airline takes mobile strategy to new heights, 2016). The platform informs the clients about the company’s products and services. This social media platform explains why Emirates Airlines successfully communicates with its targeted market. The information makes it easier for customers to make the best decisions.

The company has gone further to drive conversations using social media. This strategy has played a positive role in generating the required engagement on different platforms such as Instagram. The firm achieves this objective through the use of two branded hashtags. These include #EmiratesAirline and #HelloTomorrow (Shrivastava, 2016). The hashtags have made Emirates Airlines one of the top aviation companies in the globe. The initiative encouraged more people to use the company’s services especially after it acquired the Airbus A380. The hashtags encourage more people to talk about the firm’s superior offerings. The company supports its brand using a positive tone, beautiful images, and superior services. This strategy resonates with every targeted customer across the globe. The use of the hashtags is critical towards ensuring that the intended content reaches the right people (Shrivastava, 2016). This strategy has made it easier for Emirates Airlines to attract many clients. When the target market is informed about the existing services using these hashtags, it becomes possible for the company to achieve its business goals.

Emirates Airline has gone further to improve its online presence. This new avenue for exposure addresses the changing needs of targeted customers. In 2015, the aviation giant extended its customer service on Twitter. The ultimate goal was for the firm “to provide 24-hour support” (Emirates Airline, 2015, para. 1). The airline has gone further to provide timely support in both English and Arabic languages. Such channels are used to address the needs of the company’s passengers (Emirates, 2015). The clients receive timely assistance whenever traveling from destination A to B. Many people have also benefited significantly from the company’s online-based services. Additionally, the customers can get in touch via other platforms such as mobile phones and emails.

Concluding Remarks

This discussion shows conclusively that social media has revolutionized how companies communicate with their customers. The use of mobile-based and social media platforms has made it possible for Emirates to communicate with its target market. Emirates Airline’s presence on Twitter and Instagram is a powerful approach that addresses the needs of the targeted customers (Emirates, 2015). These outlets continue to make it possible for the firm to communicate effectively with its customer base.

References

. (2016). Web.

Emirates. (2015). Emirates’ Social media customer service now provides 24-hour support in English and Arabic. Web.

Shrivastava, T. (2016). . Web.

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IvyPanda. 2020. "Emirates Airline's Online and Mobile Strategies." August 10, 2020. https://ivypanda.com/essays/emirates-airlines-online-and-mobile-strategies/.

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IvyPanda. (2020) 'Emirates Airline's Online and Mobile Strategies'. 10 August.

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