Etisalat is a multinational company that deals with telecommunication operations in the Middle East, Asia, and Africa. The company has been in operation since 1976 and has established a strong market base in the United Arab Emirates and other regions of Africa and Asia. Remarkably, the company is among the leading operators of the telecommunication industry in the region and operates in about 15 countries in Africa, Asia, and the Middle East. Etisalat is a blue-chip company that employs a significant number of individuals from the areas where it executes its operations. In addition, the company has a high market value and progressive annual revenues that amount to hundreds of billion dollars. Therefore, the paper examines the effect of successful variables such as green technology, diversification, and collaborations that took place in Etisalat.
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Recently, the company announced its plan to invest in green technology and use environmentally friendly technologies in its operations. According to the company’s management, the world is quickly adopting the provisions of green technology in science and information technology, and thus, there is a need for all the companies in the region across the world to adopt eco-friendly technologies in their operations (“Etisalat: Company profiles” par. 7).
Remarkably, one of the beliefs that the company holds is the vital role that telecommunication companies can play in reducing the number of greenhouse gases released into the world. The company proposes that telecommunication companies can build transparent and eco-friendly strategies that, in turn, reduce the number of emissions that cause climate change and global warming. The proposal to adopt green technology in its operations is a successful variable as it increases the sales of the company’s products to a wide consumer base, including those products, which are environmentally friendly.
Over the recent past, Etisalat undertook a number of steps aimed at increasing its market base. The plan focuses on increasing the market base that the company enjoys in several parts of the world. The company decided to buy some shares from companies like Maroc Telecommunications, an African based company. Eventually, Etisalat will have a wide market share and a high consumer base in Africa and other parts of the world.
In addition, the company has extended its services to countries like the United States and Britain. To cope with technological advancements and consumer demands, the company introduced high-speed internet broadband that enables its consumers to access the Internet easily, quickly, and at consumer-friendly prices. The innovative and creative culture that the company employs is crucial to its success as it helps in providing customers with services that match their expectations (Plunkett 28). It is imperative to understand that diversification helps in the delivery of high-quality products and increases the sales volumes of the company.
Another success variable that the company executed over the recent past is the collaborations with other popular companies around the world. Collaborations with companies like Sony Erickson, Maroc Telecommunications, and Intelligent Energy do not only help in increasing the number of clients to the company but also increases their trust and loyalty to its services. According to Katsioloudes and Spyros (56), collaborations with other companies increase the spectrum of services that customers of Etisalat enjoy from the friendly nature of businesses developed through collaborations. The wide spectrum of services that emanate from collaborations increases loyalty among consumers, who want to associate with the company and benefit from its services and those from affiliate companies.
Etisalat is a Telecommunication Company in the United Arab Emirates that operates in about 15 countries of Africa, Asia, and Arabia. Recently, the company undertook several activities aimed at increasing the sales volumes and consumer base of the company. Some of the activities that the company undertook include the adoption of green technology, diversification, and collaborations with other international companies. The activities fall under the category of success variables since they resulted in the progress of the company and served to increase its market base and consumer levels.
Etisalat: Company Profile 2014. Web.
Katsioloudes, Marios, and Hadjidakis Spyros. International Business: A Global Perspective. London: Routledge, 2007. Print.
Plunkett, Jack. Plunkett’s Telecommunications Industry Almanac 2009. California: Plunkett Research, 2008. Print.