Albert Bandura theorized this far fetched fact in his modeling theory. The debate carried on this article delineating smoking to be injurious is strongly founded and has far reaching evidence in support of the same.
We will write a custom Essay on Exposure to mass media proliferate smoking specifically for you
301 certified writers online
Thesis Statement: Although advertising of smoking is illegal, the media and particularly the actors and actresses have been used to propagate smoking against the attempts to reduce the habit.
The author of the article has pinned up real facts against the background of reality that sadly exists behind the anti campaigners of the perceived vice. The author is strongly aware of the existing facts on the ground like measures put against the advertisement of the tobacco products. The author’s work is well partitioned from subjectivity through the numerous citations that are used in the work.
The author uses the essay, “Women and Smoking in Hollywood Movies: A Content Analysis,” to surface how indirect marketing has been carried on tobacco products. In the essay the author directly points out the statistics that are provided on the percentage smokers who admitted to have started smoking before reaching the age eighteen.
The author uses the facts found from various works to link with scientifically researched theory to support his argument; this elevates the writer from subjectivity that would portray personal feelings.
For example the author links the findings from the essay, “Women and Smoking in Hollywood Movies: A Content Analysis,” to Albert bandura’s theory of social learning to prove that since most smokers, 71 percent, admit to have started smoking before the age of 18, it follows then that their smoking habit had most likely started at teenage as a result of media influence.
The author appreciates the influence the media has on character formation citing that most adolescent have actors and actresses as their role models. The writer continues to assert that many young women are likely to be influenced to smoke upon the sight of other women using tobacco product on the screen.
The author also strongly relies on studies that specialists have carried out on his or her subject of argument to weed out all the likely misconceptions that can form flaws on the subject. The author refers to studies conducted by a trio to prop up the argument.
The writer sequentially lays down the procedure and methods of the study to enable his or her readers to form strong mental images of the series of events and issues that were surfaced in the study.
The chronological array of events in the study with actual days of research and findings, prints out reality and easily enable the readers to connect the subjects of the study with the actual events that concurrently takes place on the ground.
The chronological mappings that are well captured in the essay also enable the readers to access the situation with their own eyes and draw a comparison with the past.
The author uses different materials to help elevate all the readers to common ground. For instance the author uses a mix of magazines, studies, films as well as scientifically researched theories such as the social learning theory to aid the readers from different backgrounds to have view that is not tinted on the subject.
The use of evidence for example the films are well sampled to avoid any bias that would arise if the study was focused on a specific geographical area or films directed to a particular group of people only. The number of films studied was fifty. In addition to the numerous films in use, analysis was done on the movies and the content reduced for easy comparison.
The author, much aware of the likely areas of challenge on his or her work, considered different set ups, environments, locations, characteristics and social context to factor in the variations that are likely to arise from the disparity of such factors.
Get your first paper with 15% OFF
In this regard, the movie ratings were also compared to avoid biasness of a particular group only. For example the author say, in PG/PG-13-rated films the number of negative messages was significantly lower than the positive messages (9:22) compared to the R-rated films, which depicted a better ratio, 21:31.
The comparisons that have been drawn from the different movie categories bring out the possible attempts to influence their target audience. For instance the essay captures this, movies aimed at young audiences were less likely to carry negative messages associated with tobacco use than were movies made for mature audiences.
The indirect influence of the media is brought out to direct the women and men alike to smoking in order to achieve some ends.
For instance, it is captured that women were most likely using tobacco to manifest their power, control their emotions as well as enhance their sexual appeal. These are likely lures to influence according to the author.