The external drivers of change include the factors outside of the organization’s scope of influence. They are frequently concerned with political regulations, customers’ preferences, and legal policies. In the case of BICICLETE Ltd., the four external drivers of change are the economic growth of the region, expansion of the foreign market, the increasing popularity of electric bicycles, and improved customers’ environmental awareness. While the first two factors are crucial to organizational development, they do not majorly affect strategic decisions. For instance, the economic growth of the industry and expansion of the markets are natural tendencies in the region. From these considerations, the organization needs to invest in the HR department team and ensure the supply of labour. As a result, these factors might require minor strategic decisions, but the company does not need to conduct major changes in its organizational processes.
On the other hand, the increasing popularity of electric bicycles and emphasis on environmental awareness are vital external drivers of change. As the urban infrastructure develops, more people start preferring bicycles to cars as their primary method of transportation. Nevertheless, customers still enjoy convenience, making e-bikes soar in popularity. It is a viable alternative to automobiles and traditional bikes since electronic bicycles can reach up to 20 km/h with little physical effort. Moreover, they are an eco-friendly option, specifically compared to cars, which is a significant factor in determining buyers’ decisions. Customers are continually increasing their environmental awareness to support sustainability goals. In other words, the company needs to adapt to this global trend and ensure that all materials are environment-friendly and recyclable. It is a major strategic change in the manufacturing and marketing processes, but it might significantly improve the company’s relevance in the market.