Emerging technologies are changing the face of the modern society at a faster rate. The world has become a global village implying that culture is shared in society. Moreover, movement from one place to the other is much easier. This has been facilitated by the development of the plane, cars, ships, and other means of transport. Communication has been affected by the new technologies. Consequently, communication has affected marketing strategies in society.
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Communication has greatly transformed people’s ways of life. In other words, it means that information is readily available to any person in need of it. The family unit is becoming weaker due to the emergence of technology. The roles of parents have changed in the modern society because the media is taking over the socializing role. The role of molding the infant into an adult belonged to the family in the ancient society. In the past, the father was expected to be the breadwinner of the family.
The task of the mother was to ensure that children are taken care of in the family. The mother would visit other relatives during her free time, together with children. Children grew up knowing that the family exists to provide basic needs and emotional support. However, this has changed in the modern society because individualism is advocated in many parts of the world.
The mother can be the breadwinner in the contemporary society. Women are stronger in the corporate market implying that they have an influence in society. They are no longer home keepers. They work hard to ensure that the family acquires the financial strength. This enables the family to operate normally. The changing role of women has affected the way society operates. The strong attachment that existed in the extended family has been brought to an end.
In the current society, women play a role that is similar to that of men. The effect is not only on the extended family, but also on the nuclear family. Parents are no longer available to offer moral and social support to their children. They are forced to leave very early in the morning to earn a livelihood. They come back late in the evening or at night when their children are almost retiring to bed. The role of taking care of children has been transferred to house helps.
Children spend the whole day with house helps while parents are busy working. Parents come late in the evening just to share very brief moments with children before they retire to bed. This affects the relationship of couples because they do not have time to share love. In cases where couples are forced to stay miles away, the situation becomes worse. In such cases, couples are not able to enjoy their conjugal rights. Such cases have accounted for infidelity in the family.
Some extreme cases result to divorce. The strong bond that held families in the past have been broken. Divorce is very common, especially among the working couples. This is always encouraged by the fact that life is normal without the other partner. It is also important to note that the decision-making process in the family unit has changed. The man is no longer the decision maker. The two must consult before acquiring a commodity in the market.