FashTec Technology Company’s Design Thinking Report (Assessment)

Introduction

FashTec is a technology company that creates human robots that can perform different duties. Unlike rival companies, the firm specializes in robots with flexible body parts and intelligent brains to interact with people. Different types of products are available, including industrial robots, humanoids, cobots, and scara. In addition, the company makes special robots that can receive and execute instructions. The target customers are small and medium size business owners who wish to increase efficiency at their workplace by automating some of their daily processes. Customers are sure to get the benefit of choosing from a wide range of robots. The FashTec website particularly showcases most of the robots describing the agile software they use.

Moreover, the software can be customized depending on the client’s demands and expectations for business management tasks. There are several organizations that offer alternatives offer robots, such as the manufacturers of Sophia, Petman, Atlas, and Nao (Lindeen, 2017). Some entrepreneurs may even opt to employ humans to help with the business management The primary differentiation is that FashTec specializes in making designer humanoids customized to fit the work environment for the business. Furthermore, the robots can be shared by different enterprise owners at a lower cost.

Personas Brainstorming

List 1

1. Tina is a 22-year-old college student and online fashion influencer.
2. Leah is a 33-year-old housewife with a laundry business.
3. Teddy is a young YouTuber with a channel providing fashion information.
4. Daniel is a 52-year-old man with an automotive company.
5. Lynn, the athletic swimmer and apparel shop entrepreneur.

List 2

1. Tina is a 22-year-old college student and online fashion influencer.
2. Lynn, the athletic swimmer and apparel shop entrepreneur.
3. Leah is a 33-year-old housewife with a laundry business.
4. Teddy is a young YouTuber with a channel providing fashion information.
5. Johnny, a music artist and model.

Persona Screener

Tina, a 22-year-old college student and fashion influencer: Tina is a celebrity student who was crowned the miss University during the recently concluded contest. She is now a celebrated idol in her school who gets invited to many cultural and fashion events. She feels that she is always under pressure to set up a “cool” fashion trend, as many people on her campus are likely to be influenced by her apparel choice. The screener questions include: (1) Do you love updating your online website with trendy fashion and using search engine optimization to increase the traffic of viewers? (2) Do you wish to get assistance managing the website by a humanoid? The definitive threshold for the client’s response has to be positive for both questions. In other words, Tina has to love regularly updating the website and needs customized assistance.

Tina feels that she should be able to set up fashion trends updates on her website while still focusing on her studies and co curricula activities. However, she sees her success as miss university has increased pressure for her to remain trendy, yet she is expected to continue getting good grades, attending fashion, and being active in multicultural clubs. Sometimes, she does get frustrated with the high workload as a student, fashion influencer, model, and online business entrepreneur. She would love a personal manager and designer, but her income can allow her to employ someone at this time.

Problem Scenario, Alternatives, Proposition Trios

Epic Story

Story Board

Child Story

Reference

Lindeen, M. (2017). Humanoid robots. Lerner Publications.