Introduction
In the 21st century, there are so many health problems that human beings have to contend with. These habits mostly stem from poor eating habits and the lack of will to change these habits. As a result, there are increased deaths caused by obesity, anorexia, and heart attacks. Chan’s fitness and health operations offer people who have these health disorders a second chance to improve their health. On top of this, they have to model their services in a way that they can meet the needs of people who are physically impaired.
However, there are so many challenges facing these operations. The customers who go for health fitness operations are looking for instant results. In the beginning, they have very low expectations and this may make them change course and stop while in the middle of their operations. This forces this fitness center to use craftsmanship as a way of attracting and retaining customers. This is achieved through improving the technique, quality, and style of working. Craftsmanship has one major property; it has to make the product to be appealing to the customers at the first touch or interaction (Clark,1995,p.52).
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The fitness centers, therefore, have to use innovative designs that are the most recent technologies. Their selected material should be of high quality in order to appeal to the customers. The programs should be designed in a way that in the end, the customers can be able to see the results or some change as the program goes on.
They do feel that weight loss is something that can be done within a day. This makes most of them imagine that the results are supposed to be automatic and immediate. Chan’s big challenge is the perception that his customers have an immediate effect. Human feelings play a major role in forming perceptions. In product design, Chan has to provide for a nutritionist to advise the customers what to eat.
His biggest problem is making them be patient so that they can wait for the results as time goes by. He also has to have a doctor at hand who will advise them on why they should be both physically and mentally fit. This doctor also has to advise on the amount of weight that one has to lose in a certain period of time. He also has to advise the clients on the certain attitudes and perceptions that these people have for foods. Chan also has to hire more instructors who aid the clients in using the facilities. This involves paying attention to the customers. Attention plays a major role in a customer’s perception of quality.
The next big challenge is making a follow-up on the customers to check if their expectations are being met. This includes giving them calls and asking them how they feel about the services that they have got for that day. This should be done on a regular basis and it should be after the client has finished with the day’s operations at the center. This is to ensure that if there are any problems, they can be rectified with immediate effect or they can look for a solution.
This can change a perception of a customer and he can get to know that they have his interest at heart. There is also the use of an online survey, a tool that is used to obtain feedback from our clients. This nips most issues in the bud before they become big problems (Wang, Holden,2000).
Through this, the fitness club ensures that the customers will be their best advocates and they can bring other clients to the premises. This is very important in cutting out a reputation in a competitive world. The key to maintaining customer relationships is keeping in pace with the changing customer perceptions that they have on the services that this fitness center provides. Through this, most customers see this as a positive expression towards a long-term commitment to their welfare.
The fitness centers have also to get products that have some aesthetic effect. The products also have to make customers believe that they have some empathy for them. The products should be able to cater to people of different ages, gender, and different levels of education. If clients are not conversant with how a machine is used, there should be someone to help them and even translators for different languages. Translators can be employed or hired for that period.
The fitness centers should also have products that are designed for people who are physically impaired. This can help them to reduce hypertension development, pressure sores, and other detrimental secondary conditions. This way, this center can fit anyone who lives within that community. Through this, Chan’s Fitness center should be able to meet its objectives that include giving everyone an opportunity for development, leisure, and enjoyment. Everyone will have an overall improved quality of life.
Summary
The costs of the services and products offered should be relative. They should be in accordance with the level of income of that place. When you meet the above quality services, most clients will felt ha you have given them a good product for their money.
References
Clark, M. (1995). Interpersonal Skills for Hospitality Management. London. Chapman and Hall.