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French Specific Content in Media and Television Essay

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Updated: Nov 27th, 2020

Importance of French specific contents in matters of production and broadcasting

Media production is the creation of contents that need broadcasting. Media stations have experts who are responsible for production of programs and bulletins for airing. Broadcasting, on the other hand, is the process of disseminating the contents of the programme to target audience. There are many broadcasting avenues. Television broadcasting uses telecommunication network to disseminate the information in their programmes.

Others have their own distribution system. Many stations, however, use a central distribution system. This is where a central system disseminates information from different media stations. This could be a regulation from the government or just by convention. It however differs in different countries. Broadcasting stations, therefore, get distribution assistance from broadcast networks (Solomon 2-3).

Different countries allow specific contents for broadcasting. France adopted a policy called the French specific content. This policy serves to check and regulate the contents of programmes by media houses and the mechanism of broadcasting. Different countries have different programming policies meant to control the kind of information its locals get (Solomon 3-4).

Importance of French specific contents on French main TV channels

The local contents have several advantages to the local television stations. First, it restricts foreigners from owning more stations in the country. This ensures that the local stations experience low competition. Secondly, local broadcasting stations receive full subsidies from the government. This would otherwise be a small amount if international media was to be included. It also ensures that local stations get a large audience. It only allows external content of not more that sixty percent. Controlling the contents also helps to keep the identity of the country. This helps preserve the culture of the people. The local media does this by using local language and covering local events (Solomon 3-4).

Why french authorities implemented this policy

France has both states and private owned television stations. The country has witnessed tremendous changes in this sector. There has been extensive migration from digital to analogue broadcasting. The government made great efforts to this effect. It provided financial support to those who did not afford to buy new decoders for the digital television. France adopted the specific content policy in broadcasting and programming for various reasons.

Just like other countries, it aimed at protecting its local programmes. Specific requirements were therefore set up. External media broadcasts a small percentage of the information. The other aim was to develop the country’s local programming and broadcasting. This prevents the local media from displacement by international ones. This created large audience base for the local television (Solomon 6-7).

The country also welcomed the strategy to be to create local employment opportunities for its citizens. More of local content requires local experts hence job creation. The other reason was to maintain and strengthen the social fabric of the country. It also helped to preserve the culture of the people (Anderson 6-7).

Political and Editorial Convergence with South Korea Audiovisual Sector

There is a convergence between the French specific contents and the approach used by Korean government in production and broadcasting. Korea has experienced a tremendous growth in audiovisual sector in the past few years. It is competitive in motion pictures and television. It also produces video that has won the hearts of East Asians. This is because of the political changes in the country.

When President Dae took over the instruments of power in 1998, he promoted the county’s cultural industry. This was his priority while at the helm of leadership. The government therefore enacted policies and reforms that made the Korean broadcasting competitive. The steps adopted by the Korean government hitherto are similar with those of the French government specifics of broadcasting. The government extended the presence of satellite broadcasting and television cables. It also promoted free trade (Anderson et al. 6-7).

Time Warner strategy and its context of implementation

Time Warner is a company based in the United States, New York. It is the world’s leading media company. It provides all media requirements and specifics to several companies in the world. Recently, the British Broadcasting Corporation entered a partnership with Time Warner in a bid to boost the accessibility of the station’s world news by Americans. Time Warner would help BBC in distributing its news in the country. The former included BBC world in its digital package. This ensures that a large number of Americans (Solomon 5-10) receives the BBC world news.

Main guidelines historical TV channels implement their strategy to maintain and strengthen their position in the digital context.

Television channels use various guidelines to remain competitive in the industry and to reach out to more customers. Various programming techniques ensure that a television station remains competitive. First is scheduling strategy, this is where two anchors share airtime in the space of two programs. Photofinishing also helps to capture audience. This is where two programs follow each other without a commercial break in between.

It ensures that the viewers do not move the channel. Tent polling also helps to attract and retain audience. Consolidating those programmes that have parallel appeal to viewers also attract and retain audience. Stripping also helps to attract more Television viewers. This is where a media house runs a series of programmes on a given time interval could be weekly or biweekly. Media houses also ensure that they have the most comprehensive coverage of activities in the country. This attracts audience because they want to be up to date with the activities and events unfolding in the country (Mendel 12-19).

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IvyPanda. (2020) 'French Specific Content in Media and Television'. 27 November.

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