It might be suggested that GoBus tends to expand its coach routes in order to cover more available Irish territory. In the case of thoughtful planning, such an approach may result in many benefits and substantial profit margins. The primary evidence that might lead to the mentioned assumptions is the company’s announcement and even the separate section on the GoBus site – Ballina to Galway city route. Keeping in mind that the course links essential points of tourists’ and the Irish’s transportation, the chosen plan of the firm may be considered rational and increasing the company’s competitiveness. However, GoBus has not revealed any information on its further expansion.
Nevertheless, it might be assumed that the company has no hesitations regarding its future course and will seize the chance of enhancing business positions and foster the process of capacity building. GoBus might fully realize the favorable environment for the gradual progress that results from the adequate government economic policy and exhaustive legislation, which serves an excellent framework for large-scale affairs.
Given the fact that GoBus had not claimed any significant statements regarding its policy during the presence in the market, the Ballina to Galway city route might be the primary argument on the changing strategy. It might seem that the firm decided to expand its spectrum of services and pursue the goal of business growth and development. This shift may be an efficient one if GoBus has created and is implementing a coherent and long-term plan. Otherwise, the expansion policy may cause a reduced number of satisfied customers and quality of services, which is the beginning of a company’s downfall and dissolution.
Sooner or later, each successful and profitable business faces the dilemma of the continuation of an established strategy or the implementation of a renewed and more ambitious one. Recent experience shows that firms are more likely to choose the latter option. This decision takes place due to the changing business environment, constant competitors’ improvement and proposals, and dynamic global economy. In order to survive in these severe conditions, companies, both big and small, have to seek new opportunities, approaches, and policies. The discussed aspects might be the crucial aspects of the nowadays rapid rhythm of international and domestic economies.
GoBus is not an exception – it has decided to go the way of the further development and accepted current mutable rules of entrepreneurship. Thus, the GoBus new strategy is compatible with today’s necessity for continuous growth.
Furthermore, the company has even more options for growth and development. For instance, it may consider the possibility of entering a number of foreign markets by collaboration with some rail, sail, or flight firms as competitors have already done. But it should be mentioned that such a diversification might be risky. However, Internationalization of the firm’s services may improve its reputation and provide it with a new vital international experience.
It is a standard action to watch the way that the other companies achieve their goals and implement their best practices. Then, it is crucial to work on refund policy because many dissatisfied customers spoil the GoBus’s reputation via the Internet. It may start monitoring various social media to collect necessary feedback and undertake an in-depth analysis of the companies disadvantages to find new opportunities for improvement. Hence, it is also important to develop the activity of the firm in a diverse social media platform to be always in touch with clients.