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Nowadays General Mills is a leading enterprise not only in the USA but also in the global food market. It is important to note that the company features over 100 brands and sells them in countries of six continents (“Company,” 2020). The brands include prepared meals and breakfasts, cereals, desserts, etc. (“Company,” 2020). The purpose of this paper is to review and analyze the ideas, mission, and targets of the company as well as to compare and contrast it with other large businesses of the sector.
GM mission statement
General Mills has always been thorough in the investigation of the needs, preferences, and desires of its prospective buyers. In my reading of their website, I believe their mission statement is to contribute to people’s happiness, health, and future by manufacturing products customers would enjoy (“Company,” 2020). It is my understanding after viewing the company’s website, I believe GM’s vision statement is to reinforce the life of its customers using the products, brands, and innovations (“Company,” 2020).
This approach works well, and today’s status of the company is the result of hard work in this field. Having taken into consideration the fact that the tempo of the modern world is becoming much faster and people spend more time online, GM started conducting almost all of the product marketing procedures online. According to Hutchins & Tindall (2016), “helping fuel GM’s success was its in-depth research of consumer preferences and its decision to market products almost totally digitally” (p. 119). So, the products manufactured by the company meet the needs of the changing world and the desires of people that might buy them.
Speaking about GM’s stakeholders, it should be noted that this concept is quite broad and encompasses not only shareholders or buyers but also other participants of the business. According to Chen (2019), “a stakeholder is a party that has an interest in a company and can either affect or be affected by the business” (para. 1). Hence, suppliers, customers, shareholders, and employees might belong to the group of stakeholders of a normal corporation.
It is important to note that such companies as The Vanguard Group, Inc., Invesco Advisers, Inc., and Geode Capital Management LLC invest in the market-leading company (“General Mills Inc.”, 2020).
Suppliers that the enterprise works with are numerous and come from different countries (“Company,” 2020). To become a partner to GM, a business should share its values and ideas on the environmental sustainability that are central for the large food manufacturer (“Company,” 2020). As for employees, General Mills tries to eliminate discrimination by hiring representatives of sexual minorities (“Company,” 2020). So, it might be noted that the company under analysis promotes the ideas that they regard as important.
Comparing General Mills with its rivals in the food sector, it should be noted that the business has a leading position. Researches note that from an economic point of view GM is among the most successful manufactures of beverages and food together with Nestle, Kraft Foods, and Smithfield (Davis & Serrano, 2016). However, it is one of the few large enterprises that, apart from gain and product quality, take care of the environment. According to Gowdy & Winston (2016), together with Kellogg, the food manufacturer under analysis has set plans and accomplished its tasks for reducing emissions and contributing to tackling climate change. Given the environmental situation, these are truly necessary actions.
To sum up, General Mills, a company that manufactures food for the markets of different countries, holds a leading position in the sector. GM works with numerous partners from all over the world. Its main goals include meeting the needs of the customers and providing them with high-quality products, improving the ecological situation, and promoting tolerance. General Mills also wants its suppliers and partners to share their views and works on the implementation of their ideas.
Chen, J. (2019). Stakeholders. Web.
Company. (2020). Web.
Davis, G., & Serrano, E. (2016). Food and nutrition economics: Fundamentals for health sciences. New York, NY: Oxford university press.
General Mills Inc. (2020). Web.
Gowdy, J., & Winston, A. (2016). Evaluation of General Mills’ and Kellogg’s GHG emissions targets and plans: Independent assessment conducted by Winston Eco-Strategies for Oxfam’s Behind the Brands Initiative. Web.
Hutchins, A., & Tindall, N. (Eds.). (2016). Public relations and participatory culture: Fandom, social media and community engagement. New York, NY: Routledge.