Several Australian businesses have managed to achieve an edge in e-commerce. These businesses success has had an impact in the international market and affected other Australian businesses.
Liquid animation, Long Tall Clothing, Hot Bods Creatures, and Computer design marine are some of the business entities that have managed a significant recognition in e-commerce, resulting to an inevitable impact on other Australian businesses. The four business enterprises have explored new areas that no other business has endeavoured to venture (Blackey 2004, p.552).
The internet plays a crucial role in the popularisation of these businesses. E-commerce seems to be a powerful tool that has placed the particular businesses and their associates in the limelight. Moreover, most of the new business ventures have aided the progress of other business disciplines. However, some businesses such as the Liquid animation benefit foreign companies and are a disadvantage to the local businesses with whom they competed for the liquid animation customers (Lan & Unhelkar 2006, p.68).
Although the Liquid exchange contributes to the economy by earning foreign exchange for the country, its negative impact on Australian businesses is more prominent. The company deals with exporting animated video products for international television and entertainment video producers. In this regard, the Australians are selling their talent to other international businesses while suppressing the domestic entertainment industry.
The domestic entertainment industries can compete with the local Australian businesses in the provision of graphic animation products. When the Liquid Animation lends its Australian products to international businesses at an affordable price, these companies can compete with the Australian entertainment industry appropriately. It is therefore fair to conclude that the success of the Liquid animation in business is detrimental to other Australian international businesses’ performance.
The Long Tall clothing company, in Melbourne, markets Australian clothing through the internet. It has recently made progress in marketing Australian garments. This company’s activities ultimately increase the Australian clothing demand. This is because clothing tends to identify with the country or region of origin.
Furthermore, the company deals with high quality clothing, which creates a positive perception of the general quality of Australian clothing. Other businesses in the same line of activity are likely to increase their sales as the demand for Australian clothing rises.
The establishment of a profitable and reputable profile by Long Tall clothing company definitely increases opportunities for other Australian businesses. Moreover, the company’s overseas sales do not interfere with the local market sales as with the product of Liquid Animation Company (Blackey 2004, p.553).
Hot Bod Creatures are unique and do not substitute any other product in the market. Suzy Griffiths, and her company, initially produced HotBods for children, but the market later broadened to include adults. These items were filling a previously unoccupied gap. Suzy’s company is helping other Australian businesses as she contracts them to distribute her products. The other Company’s contribution to the Australian businesses is that it offers contractors for sewing tasks. This is a boost for people in the sewing business.
Computer Design Marine Company develops boats design and contracts ship builders to undertake their construction. This line of business boosts the shipbuilding enterprises as it provides readymade designs for boat builders. In addition, customers are encouraged to own boats with the numerous available designs.
Moreover, a customer can order a boat through internet advertising. Computer Design Marine’s products have considerably boosted the international sales for the local boat builders. Engineers with ship building businesses also attain contracts for the real product production.
All the discussed businesses seem to have a significant impact on other business, and particularly the local ones. However, most of the businesses that expand due to the activities of the four discussed businesses do so by the expansion of their international trade (Tassabehji 2003, p.258). The discussed businesses’ activities promote e-commerce in Australia.
References
Blackey, P. (2004). Globalisation-Australia takes On the World. Developing Information Systems, 1(march), 552-554.
Lan, Y., & Unhelkar, B. (2006). Global integrated supply chain systems. Idea Group Pub: Hershey, PA.
Tassabehji, R. (2003). Applying e-commerce in business. Sage: London.