Introduction
The aspects of globalisation and the events industry have a positive and close relationship. Globalisation is the interconnectedness of business and people across the world thereby forming global culture, politics, and economics among other aspects. According to Pieterse (2019), globalisation is the increasing interdependence of the world’s culture, economies, and population caused by cross-border trade in technology, goods and services, people, information, and flows of investment. Another definition of globalisation is the speedup of exchanges and movement of people, goods and services, technology, and culture among others all over the planet. The events industry is the composition of live events including special services, the general public, and live professionals. As of 2019, the events industry was valued at $1135.4 billion and is expected to grow to $1552.9 billion in the next 9 years (Pieterse, 2019). Globalisation has had both positive and negative effects on live politics and live events culture. The politics and culture concepts in the events industry also have had various impacts on globalisation. This paper aims at analysing and evaluating the relationship between globalisation and the events industry in terms of politics and culture. A positive relationship exists between globalisation and the events industry from the political and cultural aspects.
Impact of Globalisation of Politics in Events Industry
Globalisation has significantly contributed to politics in the events industry. Political events held in the events industry are in form of development, resolution, charity, or even campaign rallies. Globalisation of such events means the actors are international leaders or are based on the international operation (Flew, 2018). An excellent example of political event is Donald Triumph’s political rally held in Texas on January 6, 2021 seeking to save America (Rally, 2022). Political globalisation in the events industry is critical because it helps nations to reach global leaders, contribute to the formation of an international institution, solve conflicts, and spread democracy to conflicting countries among other things. Through political events, globalisation impacts nations in the following ways.
Spread of Democratic Concepts
Democracy is an important aspect of globalisation because it allows countries to transition and operate peacefully. In global political events, conflicting countries are helped to attain democratic systems. Conflicting nations are also helped to amicably solve their disputes and operate for mutual benefits (Flew, 2018). Globalisation of democracy ensures free elections, freedom of the press, freedom of speech, legitimacy of governors, civil communities, citizenship rights, confine of state activity, and freedom of religion and belief among other aspects.
Political globalisation also helps the nations to the number of increase the middle class. Political events such as Africa Union and European Union summits discuss how to uplift underdeveloped countries by increasing their level of the middle class. According to Guzel, Arslan, and Acaravci, (2021), the middle class makes the highest level of contribution to a nation’s total economy. Therefore, increasing the base of the middle-class population in developing countries is a way of fixing their economy and democracy. Democracy and economic growth go hand in hand because a country-free country has higher chances of economic development.
Reaching Global Connections
Nation leaders in organised political events reach a wider audience thus creating connections. A global political event such as a UN annual conference hosts politicians from all corners of the world. With them, the leaders carry various ideas and connections a nation may need to grow. It is through social interaction at these events that political leaders develop nation-building connections and knowledge (Guzel, Arslan, and Acaravci, 2021). By listening to the speakers of such events, political leaders also learn how to effectively communicate ideas to their citizens. Ideologies that reflect determination, patriotism, and the need for unity are spoken and emulated by various attendees.
Connections made at global political events help leaders to shape a country to increase its development base. During the attendant of such events as UN environment and sustainable development conferences, leaders share the ideas of making their environments suitable for development (Martin et al., 2018). Government representatives in these gatherings interact and form connections to invest in other countries. They explore connections for import and exports for various materials between different countries. Nations also create trade-free zones to allow them to use natural resources to grow their countries. In other words, global political gatherings help nations to adopt new ways of doing things to grow their economies.
Formation of International Institutions
Globalisation leads to the formation of international institutions to realise and implement various ideas. In international political conferences, there born ideas that require the development of institutions. The newly formed institutions are used to evaluate and implement ideas for global growth (Martin et al., 2018). For example, Food and Agriculture Organisation, a United Nations company was formed by various countries to resolve the idea of food insecurity. Another institution made is G7 which is an inter-governmental forum consisting of seven countries. G7 events which are held yearly focus on international matters regarding the included countries. For example, in 2021, a G7 summit was held in Cornwall, UK where the main discussion was to make multinational companies pay more tax (“G7 Summit,” 2021). The implementation of this agenda has led to many multinational firms experiencing additional taxes. The bottom point is that globalisation does not only bring ideas but also institutionalise them.
Imbalance of Power
Political gatherings create a sense of interdependence amongst countries thus developing political imbalance based on various economic strengths. Global politics are known to favour westernisation where there is strong economic growth (Müller and Gaffney, 2018). Political events such as G7 summit makes the seven countries grow interdependent of each other. Thus, a country with a weakest economy amongst the seven like Japan may experience political imbalance. The seven nations are forced to engage with others and set international trade policies. The effect of the international commerce policies is experienced differently among nations. The event’s discussion considers not only the need to help a concerned country but also if the country can host the development. Countries with the least economic growth are not favoured by such standards. When multinational corporations challenge underdeveloped countries to enforce direct investments, their growth is weakened. The political powers of different nations are affected differently with those underdeveloped experiencing crisis.
Impact of Politics in Events Industry to Globalisation
Political gatherings influence globalization by coming up with nations uniting ideas. Globalisation of ideas such as markets and various industries has also taught the political systems the need for globalisation. Politics events may involve formulating ideas that call for international participation or calling for international participation for the ideas (Müller and Gaffney, 2018). Political gatherings impact globalisation through implementing development ideas, emulating democracy, joining global institutions, stabilising state power and authority, and sifting and balancing state power among other ways.
Implementing Development Ideas
Political campaigns and conferences that seek to implement development ideas contribute to globalisation. Every political campaign or gathering aims to foster an idea that takes a nation to the global level. For example, the 2021 UN summit held in the UK sought to plan climate change implementation procedures (Glasgow Climate Change Conference,” 2021). Either in terms of economy, politics, social or environmental aspects, politics seek to make a nation a better place than its current situation. According to Guzel, Arslan, and Acaravci, (2021), both developed and developing nations significantly contribute to globalisation. A nation is involved in global growth by entering the global movement.
Politics are closely interconnected with the economic development of a state. It is impossible to think about politics without viewing the economic growth perspective. A political system that spread peace also attains continuous economic growth. On the other hand, a chaotic nation slows down its economic growth. However, only a prosperous political system contributes to globalisation. Politics that implement current trending events such as the need to adapt to climate change also contribute to globalisation (Martin et al., 2018). Climate change is an urgent trend in the environment requiring nations to adapt and develop strategies to curb the effects of carbon emissions. A political system contributes to a carbon-free global target by implementing strategies to reduce carbon emissions.
Emulating Politics-Stabilising Strategies
Political arenas that discuss and practice politics-stabilising strategies contribute to globalisation. The global vision is for all countries to practice democracy and operate through a stable political system (Lane, 2017). Nations are also expected to run political systems that empower the economic growth of the country. Therefore, politics that seek to develop a country are positive and contribute to globalisation. Furthermore, democratic governments often operate on the political stability that impacts economic growth.
A political system that borrows international ideas of running a country influences globalization. When political leaders attend political gatherings, they learn positive concepts of stabilizing their systems. Politicians implement global ideas by positively restructuring the political system to accommodate modern state power (Zeibote, Volkova, and Todorov, 2019). Copying internationally successful political structures and implementing them is also a way of going global. Political campaigns have significantly shifted from embracing only local concepts to practicing international aspects.
Joining International Institutions
Political systems influence nations to join international institutions for global effect. Nations that want to contribute to global growth also have leaders willing to communicate such ideas in public gatherings. Political gatherings discuss the human influence on international business and politics for a better nation. By joining institutions with a global vision, a nation contributes to globalisation through solving challenges such as health, security, identity, and poverty (Zeibote, Volkova, and Todorov et al, 2019). International organisations such as World Food Programs help to achieve a global vision of a hunger-free world.
Impact of Globalisation of Culture in Events Industry
Globalisation has significantly influenced the culture of the events industry, especially in the entertainment industry. Entertainment events are highly ranked in spreading culture at an international level (Tyagi, 2020). The art gatherings involve sharing a diverse culture and allowing people to emulate foreign cultures. For example, westernisation is spread and adopted by performing artists and that is often evident on stage. Culture is globalised in terms of food consumption, dressing, communication, and lifestyles among other things. Technology also plays a critical role in the globalisation of culture in the event industry.
Food Consumption
Globalisation of food is a perfect example of cultural globalization, especially in public gatherings. An international event today serves a variety of food to satisfy people of diverse cultures. Consumption of food is a critical aspect of culture and different societies have varied diets (Tyagi, 2020). A major factor of food globalisation is the adoption of fast food. Almost every event with a buffet, whether local or international have fast food on the menu. Most fast foods are served in events as easy meals to take within minimal time limits. Oktoberfest is an example of a global food festival that celebrates beer drinking between mid-September to October 3rd every year. Other cultural foods like roasted meats are also included in the festival concerning different cultures. During such festivals, tourists get to taste beers from various cultures as presented in the country.
Different events adopt different food consumption cultures while still in the international standards. For example, an agricultural event will have the healthiest food but still be presented at an international level. Food presentations are also done to honour cultural diversity in the public (Müller and Gaffney, 2018). Cultural events serve many types of diets based on the present people in the gathering. The negative effect of this aspect is the promotion and high consumption of fast food and other unhealthy food. Consequently, people all over the world suffer from unhealthy diet-related diseases such as diabetes and obesity.
Dressing Code
Different types of cultures have different dressing codes with which they globalize through fashion styles. Fashion shows are excellent examples in which different cultural dressing are shown and embraced. In such events, people of various cultures show their traditional dressing styles. Cultural dressing code is also globalised by copying such cultures especially through wearing clothes from different cultures. In today’s music industry, westernisation has taken over in terms of dressing (Müller and Gaffney, 2018). In most music events like the Global Music Awards, female artists perform half-naked or with revealing clothes while men dress decently. The idea of sharing culture has influenced various people to wear different cultural clothes.
Other forms of fashion expression that signify the globalization of culture are hairstyles and body piercing. Today, most performing artists either have a tattoo or multiple body piercings. Art, which is closely related to the formation of music is a culture shared amongst many millions of artists (Müller and Gaffney, 2018). Different and unique hairstyles also express global culture especially dreadlocks and coloured wigs. Many performing artists create trademarks in the hairstyles they wear. Performing artists also express cultural globalisation through the wearing of make-up. Application of make-up today is a global cultural aspect forcing every artist to wear make-up, especially during attendance of events. The public has also adopted the belief that females attending public gatherings should wear make-up for better looks.
Communication
Globalisation of communication culture involves the use of common phrases and technology. In public gatherings and especially in the entertainment industry are common phrases are used. The music industry has several common phrases used all over the world (Müller and Gaffney, 2018). Phrases such as “yo” and “what up people?” are used by musicians on stage as a way to engage the audience. The words are used by almost all artists despite their traditional communicating differences. Globalisation of communication has also increased the application of technology in the events industry.
Technological diffusion enables the spread of technology across all borders of the world. In the past two decades, technology has been widely shared in both semi-peripheral and peripheral countries. Consequently, various communicating devices are used in conferences and public gatherings. Study shows that the diffusion of technology has not only improved economic growth but also reduce the level of poverty amongst people (Sagatova, 2020). The use of technology in the events industry is an apparent indication of the growth of the industry. The use of technologies including phones, computers, light transmitters, beam lights, and microphones is applied in most events globally. Globalisation of technology continues to push for the advancement in technology.
Lifestyles
Globalisation of lifestyles especially in the entertainment industry has made it easy to copy people’s lifestyles. Celebrities who attend major events make lifestyle statements that are copied all other the world (Sagatova, 2020). For example, celebrities like Kim Kardashian and Beyonce are known to wear outstanding fashions in endorsement of popular cloth lines including Gucci and Fendi. Cardi B often mentions Balenciaga and other brands in her lyrics and that way she endorses the fashions designs.
The rest of the world, who are fans of these celebrities copy their fashions and other forms of lifestyles. Many celebrity fans follow similar diets, fitness plans, and working schedules to those of celebrities (Sagatova, 2020). The performance events are paths in which the fans get to meet and copy the celebs lifestyles. For example, many musician fans are likely to read a book should the performing musician mention it on stage. Globalisation also makes it easy for emulation of the lifestyle due to the availability of resources internationally. A negative effect of copying celebrity lifestyles is that people live under financial pressure to stay up to date with the lifestyle.
Impact of Culture in Events Industry to Globalisation
Culture is a critical matter because it influences economic, social, political, and civil rights. Culture is the stem of the idea of human right thus have a higher influence on globalisation. Study shows that globalisation is a cultural construct whereby the concept of internationalism involves a combination of various norms and practices (Sachs, 2020). Therefore, it is true to state that culture has a greater influence on globalization than any other aspect. There is a constant assumption that globalisation is mainly influenced by the need to trade across the globe. Even if that is one of the forces pushing globalisation, culture is the centre because there would be no trade without the exchange of cultural values.
The paradigm of culture is different across the globe depending on the strength of norms. Countries with stronger cultures especially African have equal resistance to globalisation of culture. However, the western countries whose cultural roots are weak have no resistance to embracing global culture. In other words, culture determines the degree of penetration of globalisation of social, environmental, political, and civil matters (Sachs, 2020). Culture shapes the elements of human rights by dictating how people should be treated based on what is culturally acceptable.
The idea of globalising the protection of human rights rose due to violations of cultural practices. From this perspective, a culture called for globalisation and so there would be no such aspects without the practices. Furthermore, human rights protection institutions are culturally embedded and so are the forces and appeal of rights and resistance (Sachs, 2020). The problem of implementing human rights is based on the fact that both the appeal and resistance of rights are culturally embedded. The westerns run the culture in which rights are appealed to and resisted. The problem of changing the least developed nation’s culture is based on the strength of core values.
The existing cultural differences amongst people of varied walks of life demand a need to understand international cultures. The interconnectedness of people in daily activities creates the need to share culture to accommodate various norms and practices. The question of cultural differences is also relevant to human rights for societies with strong or weak values (Pieterse, 2019). Human rights demand equal treatment of all people despite their cultural practices. Consequently, the action of making rights equal for all people leads to globalisation.
Evaluation of The Relationship between Globalisation and Events Industry based on Politics and Culture
Politics
Evaluating the benefits and cost of globalization to the events industry may not provide accurate results by generalising nations’ impact. However, evaluation of the two perspectives of politics and culture may provide a close to accurate outcome. The evaluation involves determining the effectiveness of globalisation to the two aspects of the events industry. In politics, globalisation has greater advantages than limitations. Globalising politics means improving a nation’s economic status and that is a primary benefit.
Through globalisation of politics in the events industry, nations attain democracy, make meaningful connections, and join international organisations among other achievements. Countries increase their level of trade through developed business connections. Democracy stabilizes politics thus offering a healthy business environment. Globalisation of politics makes a nation a better place for economic development (Martin et al., 2018). However, the interdependence of nations brings an imbalance of power amongst countries with different economic strengths. The countries with weak economies operate under the pressure to form direct investments in other countries. The pressure shakes the foundation of state power hence causing imbalance and possible chaos. Therefore, globalisation of politics in those terms favours the developed nations.
Culture
Globalisation of culture in the events industry has been the most effective process of the international concept. The events industry provides an open platform to showcase cultural values and enables sharing. The most adopted and interesting culture is widely shared and turned into a global culture. Although globalisation of culture does well to the economy, it harms core values and practices. It is impossible to discuss culture without thinking of molarity, especially in the events industry.
Globalisation of culture in the events industry has a benefit in positive diversification in food consumption. A wide variety of diets based on cultural practices is shared by people all over the world (Sachs, 2020). This is a way of contributing to the general growth of the local and international. Dressing code, based on the ethical view has negatively been affected by globalisation. As opposed to most cultural values, people in the events industry dresses indecently while making it a trend. Improper body piercing and tattooing directly differ from the moral code of ethics. Consequently, the dressing code becomes a problem when appealing for human rights.
Communication is mixed with shades of positive and negative effects of globalisation. The widely spreading use of non-academic phrases disables the chances of learning an academic language for the recent generation (Zeibote, Volkova, and Todorov, 2019). The use of such languages born by globalisation reduces general school performance for students. Consequently, the level of education in the global despite being there enabling resources is limited. On the positive side of globalisation of communication, is the use of technology.
Technology has a high economic impact on world business and various industries. In the events industry, technology increases productivity and benefits. Therefore, globalisation of technological communication culture yields positive results (Sachs, 2020). Lifestyle culture in the events industry is problematic because even though it makes marketing easy, there is psychological pressure amongst people. Both celebrities and fans live under the psychological pressure to impress the world with lifestyle and the need to live up to the set standards respectively (Sachs, 2020). The intended positive influence of lifestyles leads people to stressful lifestyles driven by the need to fit in society.
Conclusion
Globalisation and events industry has positive and effective relationships from the political and cultural perspectives. Today, the world is a small village whereby people easily exchange ideas and beliefs. Globalisation of politics in the events industry had positively influenced the political systems of various nations. Increased economic growth of countries indicates positive effects while imbalance of state power indicates negative impact. Culture is highly influenced by globalisation in the events industry. The cost of globalising culture in the events industry outweighs the moral benefits. Culture demands consultation of ethics because, without morality, there would be no need to set core values. This topic reveals a gap in scholarly research so more investigation of the existing relationship needs to be done.
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