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GoDaddy Incorporation: Company Analysis Essay

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Updated: Jul 3rd, 2020

GoDaddy Incorporation’s brand image has become less attractive and promising to its customers. The company markets customized web addresses to different businesspeople and individuals. The firm has been advertising its services using celebrities and risqué television adverts. Many customers associate GoDaddy’s Incorporation with web services for youths and celebrities. The image of GoDaddy Incorporation is that of “an internet bad-boy” (Olive and Demos 1). This image continues to discourage many customers such as Joymarie Parker. The company established this image using powerful TV adverts. The company has also stopped supporting the needs of its customers. These practices led to the establishment of the above image.

GoDaddy has succeeded despite the challenges encountered by its customers. This fact explains why the company is planning to redefine its brand identity. The company wants to become a reliable business partner (Olive and Demos 1). This approach will support the goals of its customers. The firm will also make small enterprises more successful and productive. The firm will have to redefine its brand image. GoDaddy Incorporation should use powerful adverts in order to support the targeted brand image.

Such advertisements should encourage more customers to work hard. The company should also get rid of its risqué television adverts. The targeted customers should associate the firm with success, positive customer support, and seriousness. The new image of GoDaddy will be that of “professionals working hard to achieve their business potentials” (Olive and Demos 1). This approach will support the company’s future goals.

Business organizations can use powerful strategies to reposition their brand images. GoDaddy should use a powerful approach to deal with competition. A competitor-based positioning strategy will attract more customers. The company will convince more customers that it offers the best web-based solutions. The company can also support its customers using powerful support systems. This approach will make GoDaddy successful. The firm should also provide quality and affordable web-based services (Martisiute, Vilutyte and Grundey 6).

This positioning strategy will encourage more businesspeople to purchase the targeted services. These two strategies will create a powerful brand image that supports the company’s goals. The brand image will also attract more business partners and professionals. The firm should use other advertising channels such as social media. This practice will eventually reposition the company’s brand image.

The perceptions of the targeted customers determine the success of a specific brand. GoDaddy Incorporation should “use powerful research methods to gauge customer perceptions of its brand” (Martisiute et al. 6). The first approach should entail the use of interviews. Such interviews can be conducted “using questionnaires or customer feedbacks” (Martisiute et al. 8). This approach will make it easier for the company to understand the views and perceptions of its consumers. The firm can also use “post-purchase evaluations” (Martisiute et al. 11). Many customers will always purchase specific products that satisfy their needs. GoDaddy should monitor the purchasing trends of its customers.

This observation will gauge the perceptions and views of the targeted consumers. Periodic surveys can be conducted in order to understand the experiences of different customers. These strategies will make it easier for GoDaddy to gauge the performance of its products in the market. The company will use the gathered information to support the needs of its customers. The firm will also improve the quality of its services.

Works Cited

Martisiute, Sandra, Gabriele Vilutyte and Dainora Grundey. “Product or Brand? How Interrelationship Between Customer Satisfaction and Customer Loyalty Work.” European Journal of Interdisciplinary Studies 2.1 (2010): 5-15. Print.

Olive, Shira and Telis Demos. “GoDaddy Out to Lose Bad-Boy Image.” The Wall Street Journal. 2015: 1. WSJ. Web.

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