Introduction
Organizational performance is a concept that cannot be understood without examining a company’s strategic focus, value creation, and business model. In recent, information technology (IT) strategy has become a critical aspect of every business firm. This paper uses the case of Google Incorporation to describe how organizational technology can be combined with value creation and strategy.
Technologies in an Organization
Three major kinds of technology are needed in every organization. The first one is that of an inventory control system (ICS). This technology is used to track services and goods. The second one is a Customer Relationship Management System (CRM) and is used to monitor the experiences and expectations of different customers (Yang, Hong, Song, & Hong, 2017). Accounting Software is the third technology that is used to manage the financial aspects of an organization.
Creating Different Competencies
Google uses different technologies to create unique competencies. The company’s CRM system is used to monitor the changing needs of Internet users across the globe. The acquired information is used to produce superior apps and services that can meet their customers’ needs. The approach creates a powerful competency. Google uses inventory control systems to track its services. The technology also supports the company’s income management strategy. The approach results in appropriate market projections. Technology is also used to complete various accounting activities (Yang et al., 2017). This competency makes it possible for Google to make accurate investment decisions and engage in research and development (R&D). Another competency is the ability to support different disaster response strategies (Finazzo, 2017). For instance, modern technologies can ensure fire disasters are mitigated using timely response systems.
Impacting Organizational Culture
The case of Google can be used to describe how technology can impact organizational culture. At Google, employees are encouraged to share ideas using online platforms. They can undertake numerous projects to support the company’s mission. Decision-making processes are implemented using a powerful CRM model. Communication is streamlined using technological applications. Google uses decision support systems (DSSs) to come up with meaningful concepts (Rushdi & Kamal, 2014). Such practices have catalyzed an admirable organizational culture at the company.
Organizational Effectiveness
Different technologies will result in organizational effectiveness. For instance, CRM ensures that every customer’s needs are met. Technology empowers employees and leaders to share ideas. Communication processes, accounting practices, and decision-making procedures are also streamlined (Rushdi & Kamal, 2014). Conflicts and concerns can be addressed effectively. Logistical operations, monitoring and manufacturing processes, and R&D can be improved using modern technologies. Consequently, the business model results in value creation. This will eventually increase the brand equity of the targeted company.
Propelling an Organization’s Global Expansion Strategies
A company planning to expand its operations globally should embrace the power of technology. The corporation’s supply chain management will succeed when advanced technologies are used. Social networks can ensure quality and timely information is delivered to every global customer. Online platforms can ensure the level of communication is improved. Modern technologies can promote virtual management systems and support every company’s global expansion strategy (Yang et al., 2017). Conflicts and consumer needs can be addressed effectively. The Internet can be used to learn more about the cultural attributes of different customers. This knowledge can be tapped to develop a customized business model for every region.
Conclusion
Google uses different technologies to implement its business model and offer quality services. Consequently, the company has developed a powerful organizational culture that resonates with every employee’s expectations. Companies embracing efficient technologies will develop powerful business models and support their global expansion strategies.
References
Finazzo, S. (2017). Assessing the impact of technology on fire departments. Fire Engineering, 170(5), 51-58.
Rushdi, Y. A., & Kamal, A. N. (2014). An evaluation of Google’s organizational & recruitment culture. Management, 4(4), 98-101. Web.
Yang, Y., Hong, J., Song, G., & Hong, S. (2017). Technology policy, technology strategy and innovation performance: Evidence from Chinese aircraft and spacecraft manufacturing. Science and Public Policy, 44(5), 620-630. Web.