The brief does not describe the current state of the business or its history. Although, it does mention information about the firm’s proprietary recipes. The place of origin of the recipe is indicated, but there is no detailed information about its history. A description of the origins of cookie traditions could be an exciting aspect of this brief. The business’s objectives are well described in this brief and focus on the company’s main product. Therefore, potential customers are aware of the unique product, a reduced carbohydrate cookie. It is mentioned that the quality of this company’s food is not inferior to the top of the market, but the product itself is advantageously low in calories. The brief describes a product that is new to customers, thus motivating new customers to try it. This brief also includes details that describe the company’s media strategy. The weaknesses of the company are not described as well as the context of the business.
The three “Cs” of this company are displayed to a greater or lesser extent in this brief. For instance, the competitors are mentioned in the context of the lack of apparent advantages, while the company’s focus is to help people fight the guilt of overeating. In addition, the brief describes that most consumers see the firm’s product as an alternative to standard types of cookies. It indicates that the firm’s audience considers the product as one with good quality and usefulness. The brief also states that the number of regular customers is not large. Furthermore, the brief emphasizes honesty to customers in describing the product. The material does not represent the product’s availability, and there is no information about seasonality or other related characteristics. The lack of this point may cause questions in some parts of the audience when viewing the brief. It can also reduce the number of potential buyers. Overall, the brief contains a significant amount of important information that allows you to quickly understand the company’s main direction. Nevertheless, some points are omitted or insufficiently described, which may lead to questions when reviewing the firm’s information.