Hermes, Nike and Lululemon: Brand Analysis Essay

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Hermes

For almost two centuries, the Hermes brand has managed to remain one of the most desirable. This unique design, combined with immortal classics, will make any image amazingly beautiful and complimented. Visiting its website, it can be stated that the company is recommended to an audience with high income and interest in fashion. It offers a wide range of items, including clothes, accessories, makeup products, and others. In addition, the brand advertises its runway shows because it is a leading fashion influencer. The website also provides product recommendations; for instance, if a customer looks at a clothing line, they will automatically be offered accompanying goods.

Nike

Nike is one of the largest companies producing and selling sportswear and footwear. The company was founded in 1964 by Phil Knight under the name Blue Ribbon Sports (“Our mission,” n. d.). The website is convenient to use and alleviates the user experience. It targets customers with middle and high incomes and aims to make sport accessible. Moreover, the brand recommendations are based on the idea of leading a healthy lifestyle. Its products mainly include equipment, shoes, and clothes for different kinds of sports and other activities. Nike also recommends purchasing accompanying goods to equip a buyer fully.

Lululemon

Lululemon has been in the market for more than two decades. It produces sportswear and targets individuals with an active lifestyle. The brand recommends buying sporty clothes to make one’s experience in sports pleasurable and promotes a healthy regime. Its products are available to audiences with middle income, and it presents a wide range of products from clothes to accessories. The company offers a unique experience of plunging into the atmosphere of a sportive environment by wearing their items because they are comfortable and long-lasting. Hence, it recommends buying a full outfit to enjoy the activity fully.

Reference

. (n. d.). Nike. Web.

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IvyPanda. 2024. "Hermes, Nike and Lululemon: Brand Analysis." March 24, 2024. https://ivypanda.com/essays/hermes-nike-and-lululemon-brand-analysis/.

1. IvyPanda. "Hermes, Nike and Lululemon: Brand Analysis." March 24, 2024. https://ivypanda.com/essays/hermes-nike-and-lululemon-brand-analysis/.


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IvyPanda. "Hermes, Nike and Lululemon: Brand Analysis." March 24, 2024. https://ivypanda.com/essays/hermes-nike-and-lululemon-brand-analysis/.

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