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H&M Company Merchandise and Product Mix Analysis Case Study

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Updated: Apr 30th, 2020

The major classifications of merchandise carried at H&M retailer

The major classification that H&M retailers offer comprise of clothes, shoes, and accessories for men, women, youth, and children. Some of the product lines that the retailer supplies in its stores include Stella McCartey, Avant Garde, and Viktor & Rolf. Moreover, the retailers feature designs from Madonna and Roberto Cavalli. Pahl and Mohring explain that the products of H&M are a collection of clothes, handbags, and shoes (3). Evidently, the main products that the retailer offers in large quantities are clothes and shoes since they are its main products, which generate a significant volume of sales.

Organization and presentation of the merchandize classification in H&M retail channel

The main merchandise classification that H&M supplies in the market includes clothing, accessories, and shoes for men, women, teenagers, and children. Classification of the merchandise in the retail channel is creative and catchy because of their magnificent display in the windows of the stores. Moreover, the arrangement of products exhibits a unique and captivating interior design.

Presentation that creates the strongest visual impact in H&M channel

The presentation that creates a strong visual impact before the consumers of H&M includes clothes and handbags. It is imperative to understand that clothes and handbags, especially the ones that teenagers and children like, demonstrate trendy and dynamic features. To increase product demand, retailers need to develop and offer their products using catchy, attractive, and appealing visual presentation (Levy, Wietz, and Grewal 200). In addition, the demand for the clothes and bags is highly vulnerable to changes of external forces in the marketing environment.

An item in the channel that is carried in a deep assortment of colors or patterns and detail each color or pattern way

One item that displays high assortment of color or pattern is the clothes worn by women and teenagers. The colors for women’s wear are pink, red, white, and blue, while the colors for teenagers’ wear are red, dark, gray, yellow, and blue. Fundamentally, the deep assortment of the product takes place due to the luxurious demand that consumers demonstrate towards the product.

Number of styles offered in H&M channel in more than two color or pattern ways

The styles that the channel offers in more than two colors or patterns include shoes, handbags, and clothes. Color and pattern of the products differ from one to another, depending on the likes and preferences of diverse clients. The main colors in the retail stores include white, olive, red, blue, and black (Pahl and Mohring 14). Diversity in the color of clothes, accessories, and shoes transpires because consumers of the products are dynamic, and thus, require products with bright colors.

Size ranges offered throughout H&M channel and the most popular size

The majority of the products that the target clients purchase from the store are medium and small sized since a high number of the consumers are teenagers and middle-aged individuals. Therefore, the main sizes are small and medium with the large and extra large sized products experiencing low sales volume.

The channel’s best selling colors right now

Currently, the best selling colors in the retail stores are mainly black, white, blue, green, and red. Some of the main reasons that explain the uniqueness in color of the products bought by the target clients include the nature of the products. The retailers have to be in contact with the trends that consumers present in the market regarding the colors of products (Levy, Wietz, and Grewal 195). The majority of the products that the stores offer to its clients demonstrate a luxurious type of demand characterized by shifting desires based on color and design.

Items sold well

Handbags and clothing are the best selling products in the retail stores. Presumably, the high sales of the products transpire because of the high number of individuals, who love causal and comfortable products.

The average prices for the store’s best sellers?

The average prices for some of its products range from $200 to $400 for clothes, $100 to 200 for handbags (Pahl and Mohring 20). A good pricing strategy for the retail products has enabled H&M to sell its handbags and clothes, and outsmart its competitors like Zara.

Works Cited

Levy, Michael., Barton Wietz, and Dhruv Grewal. Retailing Management 9th Edition. New York: McGraw Hill Education, 2014. Print.

Pahl, Nadine., and Wiebke Mohring. Successful Business Models in the Fashion Retail Industry. London: Books on Demand, 2009. Print.

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IvyPanda. (2020, April 30). H&M Company Merchandise and Product Mix Analysis. Retrieved from https://ivypanda.com/essays/hm-company-merchandise-and-product-mix-analysis/

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"H&M Company Merchandise and Product Mix Analysis." IvyPanda, 30 Apr. 2020, ivypanda.com/essays/hm-company-merchandise-and-product-mix-analysis/.

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IvyPanda. 2020. "H&M Company Merchandise and Product Mix Analysis." April 30, 2020. https://ivypanda.com/essays/hm-company-merchandise-and-product-mix-analysis/.

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IvyPanda. (2020) 'H&M Company Merchandise and Product Mix Analysis'. 30 April.

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