Introduction
This paper will address the community profile of Hollywood, Florida. According to HomeTownLocator.com., Hollywood city came into existence in 1925. It has experienced rapid growth and it is ranked number twelve in Florida. Hollywood is inhabited by almost all the major groups of persons found in the US. Hollywood has a distinct cultural identity. It is a historical site of major movie studios in the United States (United States Census Bureau, 2013).
Audience and Stakeholders
Analysis of this stated profile revealed several points of view of the intended audience/stakeholders. They are discussed in the succeeding paragraphs.
The first view of the intended audience/stakeholders in Hollywood is that it is a nice place to live in. The information on the website displays Hollywood as a diversified city with people from all races living together peacefully (Stuart, Sarow & Sturart, 2007). The available schools, social amenities, hospitals, business opportunities, apartments for sale and other information displayed on this profile reveals to the reader the peaceful and calm nature of Hollywood. Hollywood is displayed as a city full of opportunities for success (Stacey, 2012).
The second view of the intended audience/stakeholders in Hollywood is that it is a city where its settlers work together in harmony. The display of several community organizations and the low crime levels support this view (Stacey, 2012).
The third view of the intended audience/stakeholders is that Hollywood settlers take good care of their environment. Several agencies are available on the profile. They ensure that there is up to date information on environmental issues (Stacey, 2012).
The fourth view of the intended audience/stakeholders is that Hollywood is a great tourist attraction site. The presence of magnificent hotels, camping grounds, physical features, cultural features, historical features, and a nice way of welcoming residents all publicize Hollywood as a tourist destination (Stacey, 2012).
Audience and Stakeholders Analysis
The following section will adequately explore the audience/stakeholders.
A demographic analysis of the Hollywood community reveals the cosmopolitan nature of the city. The largest groups of people that occupy Hollywood include the whites and the Hispanics. They are about 73% of the total Hollywood settlers. Hispanics account for about 26% of the population. African Americans take about 17% of the population. The Asians are about 2.4% and the natives who include the Islanders and Native Hawaiians are less than one percent of the population. A mixture of other races constitute about 4.5% of the population (United States Census Bureau, 2013).
A geographic analysis of the Hollywood community reveals that there are vast available resources that are not constrained by the small population. Hollywood is located in Broward County in the southern region. It borders the Atlantic ocean. The city’s population is approximated to be about 142,622 people according to the census carried out in 2010. The population density of Hollywood is about 5,211.65 persons per square mile (United States Census Bureau, 2013). The major geographical features in Hollywood are Fort Lauderdale, Davie, Pembroke Pines, Dania Beach, Cooper City, Miramar, Hallandale Beach, and West Park. The climatic condition of Hollywood is Tropical monsoon, with mild winters and humid summers (Stacey, 2012).
A psychographic analysis of the Hollywood community reveals it as a city of 24 hours fun activities. It is dominated by the film industry as the major income generating project. This has led to the city being home to many celebrities in the United States. Most of the settlers of Hollywood are middle class to high-income earners (Stacey, 2012). The latter are quite wealthy especially along the coastline. Hollywood records high levels of drug abuse. There are increasing instances of hard drugs and illegal substance use in Hollywood.
A sociographic analysis of the Hollywood community reveals that most of its settlers are social. They like fun and will often be found on the beach or in clubs most of the times. The most influential activity in Hollywood is movie production (Stacey, 2012). Every individual destined to Hollywood dreams of becoming a movie actor.
A webographic analysis of the Hollywood community reveals that most of its settlers use the internet. They order almost everything online (Stacey, 2012).
Message Improvement
There are two ways that the profile message can be improved. They are discussed in the following section. The first way that the profile message can be improved is by use of local references in the profile. The second way that the profile message can be improved is through inclusions of the community’s major concerns.
Improvement Justification
There are several reasons why the above suggestions can be used to improve the profile message. They are discussed in the succeeding paragraphs.
The first reason is that the inclusion of direct references in the profile will offer fast-hand information on the situation on the ground thereby enhancing the profile. This will help the targeted groups to understand the message being passed by the profile (FAO Corporate Document Repository, 2012).
The second reason is that the inclusion of community concerns in the profile will help the targeted groups to help in addressing the prevailing concerns. These concerns can either be political or social (FAO Corporate Document Repository, 2012).
The third reason is that the profile’s intention is to communicate the situation being faced by a community. Hence, the inclusion of concerns and the use of references from the community will make this to be credible (Stuart, Sarow & Sturart, 2007).
References
FAO Corporate Document Repository (2012). Doing the community profile. Web.
Stacey, J. (2012). Unhitched: Love, Marriage, and Family Values from West Hollywood to Western China: NYU Series in Social and Cultural Analysis. New York, NY: NYU Press.
Stuart, B., Sarow, M. & Sturart, L. (2007). Integrated business communication: In a global marketplace., Hoboken, NJ: Wiley.
United States Census Bureau (2013). Hollywood (city), Florida. Web.