Hotel Ratings in the Modern World Essay

Exclusively available on Available only on IvyPanda® Made by Human No AI

Introduction

Looking at the modern industry of hospitality, the hotel ratings seem too strange and unreliable. Having visited many hotels, I may say that there are a lot of those which do not correspond to the real estate of things. Having read two articles about hotel ratings, I should say that the modern system of hotel ratings is too poor and does not nave any reliable grounds.

Neither the rating which is given by the credible magazine which tries to follow the international standards nor the one presented by those who have visited the place can be trusted as most of the comments are left by the professional writers who are paid for a rating to make people believe that the place is good enough. There is also no guarantee that a hotel rating presented by a reliable company which is responsible for creating the rating is objective as all people do in the modern world are subjected to business relations.

Body

Hotel business is one of the most important ones as accommodation is the central aspect in the global political and economical relations in the world. Each company tries to be responsible for the ranks it gives, however, being based on the business relations there is no guarantee that the hotel is ranked adequately and no business relations are involved. Looking at the present situation in the accommodation business, the following aspects are to be considered.

First, hotels want to get as many customers as possible, therefore, the marketing and promotion strategy is usually on the high level. The hotels create websites where people seem to express their opinion. However, in most cases professional writers leave comments. Of course, people are able to do it as well. One may come across several negative feedbacks, but a clever client would think that they are just the personal opinion of those who are always unsatisfied with everything as the vast majority of the feedbacks are going to be positive.

Second, there are many companies which guarantee to provide hotel ranking services having compared and contrasted the hotel’s services with the standards and to draw the conclusions. However, the absence of any internationally accepted standards makes it possible for the companies to vary in their opinions. The business relations are based on the financial grounds, therefore, the companies get money and give a hotel rating it wants.

Finally, hotel business is very competitive. The Internet has become the most important means of advertising. Many people in the world use the Internet for all needs and the information search is one of the main functions the Internet performs. Having understood this idea, many hotel promotion programs became to be oriented on the customers’ feedback.

Conclusion

Therefore, it should be concluded that hotel ratings in the modern world are created just with business purposes and some of the hotels do not correspond to the level they are ranked with. Being positioned as 5 star hotels, most of the accommodation services are not that perfect as they are to be.

It is impossible to get to know about a hotel the whole truth before staying in that hotel. The websites which seem to express client’s opinion are served by the professionals, the feedbacks are created to attract more customers and the ranking system is used just for marketing services as there are no international standards.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2018, December 11). Hotel Ratings in the Modern World. https://ivypanda.com/essays/hotel-ratings/

Work Cited

"Hotel Ratings in the Modern World." IvyPanda, 11 Dec. 2018, ivypanda.com/essays/hotel-ratings/.

References

IvyPanda. (2018) 'Hotel Ratings in the Modern World'. 11 December.

References

IvyPanda. 2018. "Hotel Ratings in the Modern World." December 11, 2018. https://ivypanda.com/essays/hotel-ratings/.

1. IvyPanda. "Hotel Ratings in the Modern World." December 11, 2018. https://ivypanda.com/essays/hotel-ratings/.


Bibliography


IvyPanda. "Hotel Ratings in the Modern World." December 11, 2018. https://ivypanda.com/essays/hotel-ratings/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
Privacy Settings

IvyPanda uses cookies and similar technologies to enhance your experience, enabling functionalities such as:

  • Basic site functions
  • Ensuring secure, safe transactions
  • Secure account login
  • Remembering account, browser, and regional preferences
  • Remembering privacy and security settings
  • Analyzing site traffic and usage
  • Personalized search, content, and recommendations
  • Displaying relevant, targeted ads on and off IvyPanda

Please refer to IvyPanda's Cookies Policy and Privacy Policy for detailed information.

Required Cookies & Technologies
Always active

Certain technologies we use are essential for critical functions such as security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and ensuring the site operates correctly for browsing and transactions.

Site Customization

Cookies and similar technologies are used to enhance your experience by:

  • Remembering general and regional preferences
  • Personalizing content, search, recommendations, and offers

Some functions, such as personalized recommendations, account preferences, or localization, may not work correctly without these technologies. For more details, please refer to IvyPanda's Cookies Policy.

Personalized Advertising

To enable personalized advertising (such as interest-based ads), we may share your data with our marketing and advertising partners using cookies and other technologies. These partners may have their own information collected about you. Turning off the personalized advertising setting won't stop you from seeing IvyPanda ads, but it may make the ads you see less relevant or more repetitive.

Personalized advertising may be considered a "sale" or "sharing" of the information under California and other state privacy laws, and you may have the right to opt out. Turning off personalized advertising allows you to exercise your right to opt out. Learn more in IvyPanda's Cookies Policy and Privacy Policy.

1 / 1