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How Virtual Reality Is Changing the World of Interior Design Essay

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Updated: Aug 12th, 2022

“More” is an interior design firm which wishes to advance its business by offering its services to luxury clients and focus on creating premium projects. The company has asked us to provide it with possible strategies to attract new clients from the luxury segment. While the enterprise already has a team of talented designers, it certainly lacks in others spheres which have to be improved significantly in order to ensure a steady inflow of high-end orders. Namely, “More” needs to invest heavily in online marketing, embrace modern technological solutions, build a portfolio of high-end designs, and observe and feature trends

Online Marketing and Social Media

The first step “More” has to follow is to ensure that the clients have an opportunity to learn about their existence. Today, the Internet plays a major role in the success of companies, and all businesses striving to be competitive have to establish their presence there. Recent studies show that a holistic approach to online marketing provides both B2B and B2C companies with advantages such as increased brand awareness, sales, and growth in the number of customers (Dwivedi et al. 12). “More,” as a company which seeks to work with both individual clients and large companies such as hotels, will significantly benefit from introducing a proper online marketing and social media strategy.

Technological Solutions

The next recommendation for “More” is to make use of state-of-the-art technology in order to deliver better value to customers. One of the most rapidly advancing technologies today is virtual and augmented reality which offers numerous opportunities to companies working in the sphere of interior design. For instance, A New-York based interior design firm called HOK developed their VR app, which lets users explore virtual spaces (“How Virtual Reality”). Since “More” will focus on high-end designs, it will be able to create exclusive personalized experiences for its clients using VR solutions, thus providing them with an ability to assess potential design options.

Strong Portfolio

“More” is a company which has not yet worked on premium projects, and therefore it needs to build a competitive portfolio featuring expensive designs. It is clear that no clients, especially those allocating large sums, will be ready to pay to a firm which has not yet finished any projects of their own. Thus, “More” has to find its first clients itself and offer its services at a reduced fee to incentivize its customer to work with it. Once “More” has at least one high-end project in its portfolio, the business will receive new clients and will have the ability to charge them at a normal rate.

In order to become competitive in the sphere of luxury interior design, “More” must make its projects look modern and trendy. For instance, as research indicates, there is currently a growing demand for eco-friendly interior design compliant with the latest sustainability standards (Celadyn 2). Many clients want to be environmentally responsible and therefore desire to live in spaces which are sustainable. “More” has to satisfy such a demand and develop solutions which are not only aesthetically pleasing but also functional and not harmful to the environment. Similarly, there are numerous other trends, all of which “More” has to consider to be relevant in the luxury market.

Recommendations

“More” is an interior design firm which has to address four key areas in order to start receiving high-end commissions. First of all, “More” has to build its online presence on social media and invest in online marketing to increase awareness about its brand. Then, the company must utilize the latest technology, such as virtual reality, to increase its value for clients. Additionally, “More” must build a proper portfolio and feature actual premium interior-design projects. Finally, the firm has to generate ideas in line with the latest trends to make its designs be in demand.

Sources

Design Milk, 2020.

Celadyn, Magdalena. “Environmental Activation of Inner Space Components in Sustainable Interior Design” Sustainability, vol. 10, no. 6, 2018, pp. 1–12.

Dwivedi, Yogesh K., et al. “Social Media Adoption, Usage and Impact in Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review.” Information Systems Frontiers, vol. 23, no. 1, 2021, 1–23.

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