Making a choice is not an easy task. It takes a lot of effort, the whole being of emotions and time to find what we want or prefer from an array of different products that may serve the same purpose. What perplexes most is the question of why we prefer one and not the other? Our behavior remains to be unique towards our environment; hence we find ourselves making choices according to the uniqueness of the different environs. The environment greatly affects our emotions. There are several reasons that make men and women like or dislike a particular model of car. (Martineau, 1958).
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To know much about these surroundings, we mostly depend on our initial body senses, which tell us information about the environment. I am therefore made to suggest that one of the reasons why we like a car is through our sight. From the overwhelming number of cars, we look at one that has the right characteristics and features so as to determine our preferred color, which is attractive to our sight hence raising the emotions of decency. The emotions of decency make one make a choice of he has to drive. Men are therefore compelled to dislike cars that are dreadful in their appearance. The choice of engine size, boot space as well as body shape can only figure out through our eyes. Sight, therefore, plays a very vital role in making the decision of the physical appearance of the car. (Martineau, 1958).
When searching for a car, our emotions of the kind of our present lifestyle and also the kind of future lifestyle that we would like to adopt are triggered. Carefully thinking of our lifestyles makes us like or dislike a car. Most people who are of high profile lifestyle prefer buying a car that is the most recent model with high classic features. That person who is employed in white color jobs demands to have a saloon car rather than the business-oriented model. High classic lifestyle love to have their car being fitted with music systems so that they may enjoy entertainment while they are on their journey. Therefore, our emotions about our class of lifestyle are very paramount to the fulfillment of our car choice. (Westfall, 1962).
Cars are not easy to own. This is because they require a lot of money to purchase one. Considering the fact that not all people are well up and that people have varied earnings, the cost of a car becomes a factor of consideration at times of purchase. Many people would be enthusiastic about possessing the most decent car, which is in present fashion. However, many people emotionally find themselves being frustrated by the hike of prices placed on those products they love to own.
Their options are then left the cheap and maybe less expensive cars in terms of initial purchasing cost as well as operation cost. Their emotional thinking full utilization of their assets as long as they can meet its minimum operational cost always makes them like cars. (Westfall, 1962).
When a man owns a car, he feels to be more secure than before. They can go anywhere at any time without fear. They forget that cars are not accident-free objects. In fact, they are involved in greater risks than any other usual machines. This is because they run at high speed and carry dangerous chemical substances. When the time comes for an accident to occur, they are seized with great apprehension even if they are free from injury marks. Safety for both men and women, therefore, stands out as the paramount reason for liking a car.
When the car is in good condition, the owner is assured of his life safety. Apart from this, his commodities still are secure and guaranteed to reach their right destination in good condition. In addition, a well-conditioned car enables drivers to drive at the right speed at maximum reliability of the car. Men enjoy the excellent test of driving at high speed to save time as many philosophers, and other experts have said that time is money. (Westfall, 1962).
Another reason why men and women like the car are because they feel to be great in the communities they hail from. When a person owns a car that pleases him/her, he thinks that he will receive honor and respect from the village dwellers. The image of the product creates this impression in the mind of the person, which makes him like the car. I believe once this emotional thinking is embraced, and then most people love to own a car. Then, it can be concluded that this individual was influenced by the impression that was created by cars as prestigious ones.
When we go to the market places, we find many people selling their own products; we do not instantly get into the business of buying the product. At the time the products attract us and then we proceed to enquire more about the price. After we express our first interest in it, we do not really mean we very much needed to have it. But in the process of bargaining, we find more attraction to it after the seller gives a further detailed explanation of either the advantages of it or the disadvantage of another product. Then our like grows deeper in our hearts than before. Thus we get persuaded by the seller our feeling our liking the car gets developed. (Engel, 1961).
Learning is always not easy. It’s sometimes not enjoyable, but in most cases, it is tiresome and discouraging. They feel that they do not like to go back to classwork. Hence, many people like to buy cars which they are familiar with. Researchers have proved this through the data collection and analysis, which was more concerned with the possibility of customers repeating to purchase the same type of car. A huge number of people show that they would prefer the current or a past model they owned. (Engel, 1961).
Martineau, P. D. (1958): A case Study: What Automobile Mean to Americans: Illinois.
Engel, J.T. (1961): motivation research: Michigan business review, vol. 13, pp. 28-32.
Westfall, R. (1962): Psychological Factors in Predicting Product Choice.