Introduction Part
Since Dubai has been marketing itself as a leading tourist destination, there is a need to implement appropriate programs to make it sustainable. The proposed project, therefore, suggests various initiatives that can be embraced to improve recycling behavior in the region. This project is expected to meet the objectives of the Dubai Municipality (DM). The project should be funded because the targeted outcomes will benefit many people. The project will be implemented using a powerful action plan comprised of training sessions, competitive events, and continuous monitoring.
Motivation statement
Since many countries in the Middle East are facing numerous problems due to environmental degradation and overuse of resources, there is a need to implement a sustainable recycling culture in Dubai. The current problem that has informed this decision is that many people have developed inappropriate habits such as misuse of resources and littering. The best solution is to implement a powerful recycling plan that is supported by every person (Jones & Graham, 2015). This part of the proposal gives a detailed analysis of the first initiative that is expected to form the backbone of the final research project.
Initiative One
The first initiative entails the introduction of a smart recycle bin. This is a sustainable idea aimed at addressing the unique challenges facing DM. The initiative will be supported by various action plans to make it successful (Jassim, 2017). The first approach is developing a smart bin that has a sensor. Whenever it is full, different individuals will be alerted to empty it or use another one. The second action plan is introducing a powerful program whereby community members and tourists can be rewarded for throwing garbage and waste materials in the targeted bins.
The third strategy entails the use of a single entry into different parks and deserts such as Al Warqa. Bins will be placed at the entry point of every part. The fourth strategy is using powerful campaigns to train, educate, and sensitize more people about the importance of recycling materials. The use of such initiatives will make Dubai a clean and green recycling city. The strategy will also support the region’s environmental conservation strategy (see Figure 1).
The proposed initiative has the potential to make Dubai a sustainable city. Different stakeholders such as community members, DM workers, tourists, the police, and government agencies will come together to support the idea. They will combine their efforts to ensure that smart recycle bins are used effectively. These initiatives will result in a positive change (Carey, 2017). Consequently, the amount of garbage in different streets, deserts, parks, and businesses will reduce significantly (see Figure 2). More people will also be willing to be part of the agenda. Powerful advertisement campaigns and avenues such as social media platforms will be used to inform more members of the community about the benefits of the proposed agenda.
A powerful plan will be used to implement the proposed initiative. The plan will be composed of various activities that will be undertaken by different stakeholders. Educational campaigns will be used to encourage people to use such bins. Different regions such as parks will have such bins at strategic locations. Public places will also have adequate smart bins. Municipal employees will empty such smart bins frequently. These activities will be completed with a period of three years (see Figure 3). The anticipated budget for the initiative is around 10,000 US dollars (see Figure 4).
Figure 4: Proposed budget.
After implementing the proposed initiative, it would be appropriate to examine if it is delivering positive results. This approach will ensure that emerging gaps are identified and addressed (Bom, Belbase, & Lila, 2017). More people will be encouraged to use smart bins. The first key performance indicator is the effectiveness of training programs (see Figure 5). The key indicators include an appreciation of the concept and desire to use the targeted bins. The second measure is the perspective of community members in Dubai. Another KPI is the increased number of stakeholders supporting the project.
The initiative is expected to yield positive results within three years (see Figure 3). The success of the initiative should, therefore, be announced to members of the public. The municipality will be assisted to relay the message using a powerful model. This will entail the use of social media platforms such as Twitter and Facebook (Risso & Testarmata, 2018). Local radio stations, newspapers, and television channels operating in the region will also encourage more people to support the agenda.
References
Bom, U. B., Belbase, S., & Lila, R. B. (2017). Public perceptions and practices of solid waste recycling in the city of Laramie in Wyoming, U.S.A. Recycling, 2(11), 1-19. Web.
Carey, J. (2017). On the brink of a recycling revolution? Proceedings of the National Academy of Sciences, 114(4), 612-616. Web.
Jassim, A. K. (2017). Recycling of polyethylene waste to produce plastic cement. Procedia Manufacturing, 8, 635-642. Web.
Jones, S., & Graham, S. (2015). Cases on sustainable human resources management in the Middle East and Asia. Hershey, PA: IGI Global.
Risso, M., & Testarmata, S. (2018). Value sharing for sustainable and inclusive development. Hershey, PA: IGI Global.
Yeboah, R., Asante, E. A., & Opoku-Asare, N. A. (2016). Teaching interactive art lessons with recycled waste materials as instructional resources. Journal of Education and Practice, 7(14), 38-59.