In any business, the primary goal is to satisfy customers. A business person who makes decisions that bring customers’ satisfaction is a good business manager. “The customer is always right” and therefore, a business person should be able to provide his/her clients services, which they need. This paper will discuss a number of ways to address problems faced by Karam’s business.
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One of the biggest Pizzare’s strengths is popularity growth over the years. Karam Pizza and Samosa business has grown popular because of its dynamic menu. The ability to provide quality and variety of foods including a fusion of Indian and Italian foods adds as an advantage in this competitive business. Secondly, Karam Pizza and Samosa business has many customers. Every day between 5 pm and 7.30 pm customers come in large number to make their orders.
Having such number of customers is an advantage in this business. The third strength in Karam Pizza and Samosa business is that stakeholders and friends are supportive. There are no misunderstandings between stakeholders. Additionally, Karam’s friends are supportive in terms of ideas.
One of the weaknesses faced by Karam Pizza and Samosa business is stiff competition. There are a number of businesses, which are providing services similar to those offered by the Karam’s Pizzare. Secondly, lack of funds is another major weakness encountered by the business. Stakeholders and Karam as well do not have adequate funds to expand the business. Lastly, most customers are outside Karam’s free delivery area, which makes it hard for Karam to supply them with Pizzas.
Free delivery services combined with supportive friends, relatives, and stakeholders can help Karam’s business to expand. However, competition, failure to meet customers’ needs, and lack of adequate funds are major threats to expansion of Karam’s business.
One option that can help to improve services in Karam’s business is increasing number of staff members. Advantages associated with this strategy include ability to serve customers faster, provision of better and quality services, and the ability to effectively serve many customers during peak hours. However, disadvantages of this strategy are that more funds are required to hire employees and the management will be subjected to more pressure.
The second alternative is to open a new branch. Opening a new branch will ensure that Karam’s business is flexible to handle many clients. Secondly, this strategy will ensure that Karam’s business is accessible by clients in other regions, which will facilitate free delivery services. One disadvantage associated with this strategy is that there are no funds to open up a new branch and hire staff members. This strategy will also put more pressure on the current business.
The third strategy is to open a website (e-commerce) where clients can make orders online. This will minimize queuing as clients will only come to pick their orders. Additionally, this strategy will enhance delivery service since clients can opt to have their orders delivered to their places. Disadvantage associated with this strategy is that it is expensive to maintain the website. Secondly, more management and employees will be required to provide efficient online services.
In order to be a step ahead of other competitors, there is a need to meet customers’ demand, which is a key element of business strategy. Having a well defined customer service policy is a good way of ensuring that one is able to respond to clients’ needs for success.