Introduction
V/line is Australia’s largest regional public transport operator that serves a large number of people in both trains and coaches. It serves many town and cities in Australia and offers train services between Melbourne city and other town and cities such as Geelong, Sunbury, Seymour and Tarragon among others.
The company’s vision is to connect the communities and industry as part of an integrated transport system and the mission is to provide value for their customers and community by delivering safe, reliable and sustainable transport services (V/Line).
In order to attain its vision and mission, the company has come up with some of the objectives that it intends to pursue by initiating some project such as installing Wi-Fi services in its trains. Therefore, this paper will look at some of the objectives that V/line intends to achieve by installing Wi-Fi services. The key objectives of this project are discussed below.
Key Objectives
Community Support
One of the key objectives that V/line intends to achieve by installing a Wi-Fi is to support the community through partnerships with other organizations like Ronald MacDonald House. Through partnership with Ronald MacDonald House, the company will be able to channel the proceeds that will come from higher sales that are expected with the installation of Wi-Fi.
Through partnership with other groups and organizations, the company will be in a position to sponsor several Victorian communities. Some of the sponsorships that the company can engage in include the Victorian Country Football League, Netball Victoria, Castlemaine State Festival Fun4Kids Festival, Travelers Aid and Doxa Youth Foundation (V/Line).
The company also supports community organizations through its sale of travelling tickets and vouchers. Through these sponsorships, the company intends to increase its participation in the community support services or corporate social responsibility; the funds that are generated by installation of Wi-Fi are very critical in these sponsorship programs (Maufer 2004).
Increasing Market Share
The company by installing the Wi-Fi expects to increase the number of its customers by 7.5 percent every in the future. The installation of Wi-Fi services in the organization provides operational benefits and the customers are expected to increase as it offers solution to them (V/Line).
The Wi-Fi services provide increased mobility in the transport industry for the customers as the workers are able to share various resources without necessarily using a cable to access such information. The services offered also cover a wide area, and will ensure that the company is able to run its scheduled services in time and reliably (Davidson 2004).
The company has also put in place the measures that will ensure that the services are rendered on time as per schedule to attract and retain the customers. The customers require punctuality in the rendering of services and this can be achieved by installing the wireless network such as Wi-Fi.
Expanding the Usage of Wireless Network
The company intends to expand the usage of the wireless services in the organization. This will be achieved by installing the wireless network such as Wi-Fi services. This will be achieved by installing the network in phases. For example, the company will start by installing the Wi-Fi services in four of its trains and then install the network in 25 percent of its trains with Wi-Fi.
The company intends to complete the installation of the wireless network by the month of December 2018. The company expects to increase its network coverage when the installation this connection is complete (Maufer 2004). The company also expects to scale down the costs that are incurred on the overheads.
Customer Satisfaction and Brand Loyalty
The company by installing the Wi-Fi will be in a position to increase the level of customer satisfaction. V-line intends to increase its satisfaction index to above 80.
The customers tend to be comfortable this technology and from the past experiences, the customers have often preferred the companies that offer free access to the wireless network services to their customers; the Wi-Fi services enhance the provision of customer service (Davidson 2004).
For example, other retail businesses that have been using the Wi-Fi technology, such as the Apple store, have provided excellent customer services by enabling its clients to access some information that concerns the services offered without necessarily going to make queues at the stores (Kaufman 2003).
The installation of the services in the company trains will enable the customers access some of the most important information such as the train schedules.
By providing excellent services, the company intends to increase brand loyalty among its customers as it will be in a position to reduce the prepaid fees. The customers who are satisfied by the company products will often become repeat buyers.
Easy Access to the Services
By installing the Wi-Fi services, the company will be in a position to set up online payment services that will enable the customers to purchase their tickets through their credit cards (Kaufman 2003). This will also reduce the cost of operation as the company will only require a few numbers of people to handle ticketing.
Conclusion
By installing the Wi-Fi services, the company will be capable of increasing its participation in community projects and sponsorships. The company will also increase its market share and retain more customers. The Wi-Fi services increase the accessibility of information services to the customers.
References
Davidson, B. 2004, Breakthrough: how great companies set outrageous objectives and archive them, John Wiley & Sons, Inc, Hoboken, NJ.
Kaufman, R. 2003, Strategic planning for success: aligning people, performances and payoffs, John Wiley & Sons, Inc, San Francisco, CA.
Maufer, T. 2004, A field guide to wireless lans: for administrators and power users, Pearson Education Inc, Upper Saddle River, NJ.
V/Line 2012, Community: Our Partners. Web.