This paper discusses “Taxi of Tomorrow” a taxi model that would be most preferable to passengers hence it correlates with a research paper based on the same topic whereby the research paper gives an analysis of the relations that exists between the new official New York taxi and the commuters.
We will write a custom Essay on Marketing of the “Taxi of Tomorrow” in New York City specifically for you
807 certified writers online
The Taxi of Tomorrow generally dwells on the new and future models of public service vehicles that are to be used as taxis. According to the research paper, the New York City’s mayor gave an announcement that the Taxi of Tomorrow would be the Nissan NV200 model and the company would supply taxi cabs to New York City for a decade.
A factor that should be considered when selecting the “Taxi of Tomorrow” is both the safety and efficiency of the vehicle as it was done in New York City where 23000 people examined different vehicles and they finally chose the Nissan NV200.” Taxi of Tomorrow” is a project whose goal is to establish objectives and requirements which the next taxicab should meet.
This is similar to the New York City issue on ”Taxi of Tomorrow” since there was a deliberation that included taxi drivers, owners of taxis and a selected few who represented the passengers. The three parties agreed on the requirements of the “Taxi of Tomorrow,” and the car manufacturers were given a proposition to present the best of ideas for the forthcoming taxicab model for New York City.
The initiative of this procurement process which took two years had the aim of bringing together the taxi industry’s purchasing power in order to produce a taxi of good quality and one which had a provision of safety and comfort to commuters as well as their drivers also, one that would provide other services that are not available in the existing taxicabs. This was the main purpose of creating a taxi dubbed “Taxi of Tomorrow”( Zeithaml & Leonard 1985).
To come up with the most appropriate model that would suite the “Taxi of Tomorrow,” several proposals should be put into consideration. Firstly, the car manufacturers’ capability to meet the intended expectations of the agreed model of taxicabs and the second proposal is that of the quality of the car model in regards to whether it would boost the passengers and operators interact with each other.
These proposals were also evaluated in the research paper “Taxi of Tomorrow.” The research paper has similarities to “Taxi of Tomorrow” since some of the qualities of the models that were evaluated were; the noise intensity of the vehicle, the model’s effect to the environment, the vehicle’s durability, safety level of the vehicle and its average cost to the cab industry (Wang & Jinhong 2011).
The “Taxi of Tomorrow” should have several features that enhance the passengers and operators quality and comfort. For instance, in the research paper, Nissan NV200 has several characteristics that its designers pledged to increase quality to its users. In terms of safety issues, the Nissan NV200 is paired with sliding doors, passenger airbags and alert lights which are on the exterior whose main function is to warn other motorists that the doors are being opened.
The model further goes to increase the comfort of the commuters by introducing stylish features where passengers can independently control their climate since there is a provision for climate controls, the interior air is filtered, seats that are non stick antibacterial, no hump on the passenger floor and finally the middle seat is flat.
The taxi drivers on their other hands are not left out since their comfort is increased where they have more leg room, a GPS navigation system, and separate climate controls. The “Taxi of Tomorrow” is an ideal model of a taxicab that would increase the rate of people commuting via taxis due to its high quality in terms of comfort and safety which are key factors that passengers consider when choosing which commuter vehicle to use.
Wang, Q. & Jinhong X. (2011). Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects. Journal of Marketing. Vol 75.
Zeithaml, A. & Leonard P. (1985). Berry Problems and Strategies in Services Marketing Author(s): Source: The Journal of Marketing, Vol. 49, No. 2, pp. 33-46