Analysis of the Advertisement
This advertisement is outstanding in terms of storytelling, style, frequency, and reach. Often, an average mind would easily be influenced by brightness and attractive presentation in the mint advertisement. In the process of decoding this message, the mind is tuned towards accepting the product as perfect and very attractive (Rhim and Lee 177). As a result, the customer would purchase the mint product based on the influence of the glittery on the mind. Through envisioning the creation of a simultaneous but independently functioning need to identify with attractiveness, a customer is easily swayed into buying the advertiser’s appeal in the metro extra mint candy when purchasing. In this case, the attractiveness is displayed in deep color variation and attractive themes that directly appeal to positive emotions among the target audience of the pitched idea (Bowden 68).
This advertisement has a complex presentation and it directly appeals to users of mint candy. Perception of the mind is often ignited through a series of propaganda initiatives aimed at the awakening involuntary desire to possess or associate with a product or service. The advertisement is meant for the underground substation customers since the picture in it is striking and attention-catching in the often busy substation. The image of the white teeth and clear tongue is clear in this metro double mint candy advert. The advertisement appeals to freshness and sexiness as part of the feminine subjectivity to appeal to targeted clients. The commercial is strategically sound since it is designed for the male and female audience since all potential customers would want to associate with what they perceive as ideal (Kotler and Keller 16). The poster is driven by the object of perfection designed to convey information to substation customers about the attractiveness of fresh breath. The commercial has employed emotive language to reveal the benefits of the mint by the use of the word ‘strong’ and ‘extra’ to describe the mint in the candy.
The product is publicized in this way because it guarantees the same feeling to customers. Thus, the benefits and values of the product must be communicated through the seductive and extremely fresh tongue and white teeth. The advertisement is focused to persuade customers about the relevance of the product since everybody wants a healthy, fresh, and glowing mouth. The target market wants to always remain sexy, young, and beautiful as in the image displayed in this advertisement.
The image shows an extremely seductive and youthful lady associated with the modern model lifestyle. Reflectively, the excessive focus on mouth appearance is expected to contribute to high usage of this mint product (Tynan and McKechnie 517). The advertisement has utilized the youthful image to build cultural and social values that associate the product with fresh breath and a healthy mouth (Cheverton 19). The product emphasizes the culture of freedom and happiness as visualized in the image of the seductive female mouth, with excessive focus on her white teeth and healthy tongue. A customer may be persuaded to purchase this product to enjoy the freshness and freedom as displayed in the advertisement image.
This advertisement suggests that the target group is easily swayed by what they see and follows recommendations associated with perfection. The use of glittering generalities on this product aims at influencing the involuntary urge in the mind to identify with attractiveness as painted in colorful mint advertisements (Stokes 34). Often, an average mind in the target culture would easily be influenced by brightness and attractive presentation. The members of this society want to imitate what they perceive as perfect, such as the freshness of the mouth in the advertisement image.
Works Cited
Bowden, John. “The Process of Customer Engagement: A Conceptual Framework.” Journal of Marketing Theory & Practice, 17.1(2009): 63-74. Print.
Cheverton, Philip. Key marketing skills: strategies, tools, and techniques for marketing success, London, UK: Kogan Page, 2004. Print.
Kotler, Philip, and Kevin Keller. Marketing management. 14th ed. 2012. New Jersey, NJ: Pearson Prentice Hall. Print.
Rhim, Hosus and Conrad Lee. “Assessing potential threats to incumbent brands: new product positioning under price competition in a multi segmented markets.” International Journal of Research in Marketing 22.1 (2005): 159-182. Print.
Stokes, Raymond. eMarketing: The essential guide to digital marketing, London, UK: Quirk eMarketing (Pty) Ltd, 2011. Print
Tynan, Caroline and Sandra McKechnie. “Experience Marketing: A Review and Reassessment.” Journal of Marketing Management 25.6 (2008): 501-527. Print.