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Michael Horton: Case Study Essay


Executive summary

Michael Horton is a high-ranking management professional in the Computer Sciences Corporation (CSC). He is responsible for a company with huge revenue and over 2,000 people. Through his managerial capacity, he is adequately placed for the provision of insights regarding his company, collaborators and management.

In his interview, he highlights the assumptions people make regarding management without any clear understanding of how to conduct activities in a real managerial situation. In his input, managers require training for the spearheading of management needs and execution of projects through their life cycles. Training is an aspect highly emphasized for the avoidance of problems and helping of staffs and the organization to reach success limits.

Michael Horton provides some managerial ideas relevant to his company and industry making the role of project management a success amidst market challenges. He also focused on the treatment of customers as a means of maintaining a cut above competitors. On his focus about struggling with competitors, he gives an interesting insight of venturing into unique markets so that a company does not have to struggle for the same customers.

Employees should be prepared to operate within strict safety conditions to avoid unnecessary legal challenges. This should act for internal staffs and even to offshore staffs so that the positive relationship with staffs can remain to the advantage of the company.

It has a great relationship with its collaborators though faces growing competition from new entrants into the market. It is necessary for an I.T company to have its staffs well trained on people skills, time management and always maintain a focus on the changing needs of the market.

Decision Criteria

It is also important that a company use the professionalism of its staff in fields of their experiences such as the use of Michael Horton’s I.T expertise in natural resources1. Having a market share of 56 percent gives adequate recognition in the market and its maintenance is a challenge a company must deal with.

Dependency on references is not adequate within the growing competition and that leaves the company with the need of identifying new market areas with less competition. Having to push competitors into the niche market segment can come with legal implications for the company if not carefully executed2.

It is the call of a manager to ensure a smooth flow of activities within a company. As Michael Horton says, the business of selling people is a challenging one and requires constant meetings and updating of staffs and clients. The manager also has the role of creating of a vision and mission of a company. This needs constant review and enforcement to the staff so the provision of services to customers remains within the legal limits prescribed in the company.

Managing economies of scale through effective serving of large organizations can be a complex venture3. For this reason, leadership plays a major role for ensuring success. Since this is an I.T company, it is important for the company staffs need the necessary skills for licensing of software for large organizations and data protection in the data centre.

There is a considerable amount of competition from competitors presenting new alternatives in the market4. The company cannot rely solely on the trust and relationship with its customers. The I.T service area keeps changing and maintaining an old form of operations inadequate for satisfying the changing needs in the market.

Alternatives

Achieving the vision of a company is never easy and with the changes in the market, it is necessary to have a regular review of the company mission and vision. The needs of government entities and corporate keep changing and there may be need for an evaluation of the current mission and vision to meet their new needs.

It is inadequate focusing on markets and industries while leaving big and consistent customers because of the entry of competitors into the market. Training of staffs is essential in equipping of staffs with relevant knowledge for carrying out their activities in a legal manner without any sort of breaches5.

This company managed to set its edge amidst little competition. Its global capability builds from the trust it built with customers. It has the capability of opting for liability capping within its contracts should it face compromising legal implications on areas of security and safety.

The challenge in this company is in its lack of contentious contractual linkage for IT outsourcing deals. It is the responsibility of an outsourcing customer to secure data. However, service outsourcers insert liability caps into the contracts giving them responsibility over confidential information accessible by a service provider. Outsourcers also want to have limited linkage to any instances of contractual breaches.

This is a tricky situation in the company as customers are becoming tough on issues of data breaches. Therefore, the service provider stays on the hook of data breaches because of the limitations of liability. In addition, there exists very minimal requirements and special terms for ensuring the process of data security.

However, the new federal regulations protect customers from data breach forcing service providers into honoring compulsory data notifications. The price tag for such regulations is high making it mandatory for service providers to ensure no instances of data breaches. This can be very expensive for a company having a large customer base like CSC.

Solutions

Because of the need to protect company revenues, service providers pushed for the creation of liability caps for particular data protection and confidentiality breaches. It was the major concern of those with customer base and huge retailers such as the client base handled by Michael Horton on a daily basis. Outsourcing providers have the tendency of capping liability at duration of two to three months.

This acts unfairly on offshore venders who have to accept the responsibility of data security and liability for them to get new business6. Staying firm on not accepting the stake on limited liability leaves some negotiators unable to handle the limits of breach on data liability ob basis of their being financially unfeasible.

It is necessary for the company to collaborate with companies such as S.A.P. for the creation of a solution for provision of deliverables to customers. Such expertise can help the organization in enhancing appropriate dealings with corporate within Australia and globally. For the benefits of pushing competitors into niche markets, it is necessary for the company to act from an informed angle to enjoy value proposition sales.

Implications

The implementation of these solutions in the market is easy for this company, which already boasts of a reasonable market share. It is important for the company to maintain its trust with clients and ensure that its staffs have adequate training for effective operation within the industry7.

Being a large firm and an incumbent in the industry, there is a possibility of enjoying a small competitive landscape from entrants into the market for I.T service provision. Since there is considerable amount of discipline in the industry, it is within the mandates of the law to maintain a legal stance by ensuring that the company works within given codes of conduct.

It will not have to change its pricing because of its relationship with its customers and the skepticism, which surrounds the I.T outsourcing industry. However, it is required to improve on service differentiation so it can target a different target market than that it competes for with the entrants into the market.

Michael Horton has a vertical positioning for influencing of the performance of the company and this gives the company a chance to continue scaling the global market. There is a considerable need for effective people skills management to keep a company on the right path.

Since an I.T company deal with numerous people ambiguities, it is just necessary that staffs knowhow to handle issues in the most polite manner. This gives the opportunity for maintaining clients who remain in need of company services and that translates to success8.

Works Cited

Blackstone, John H., James F. Cox, and John G. Schleier. 2009. “A tutorial on project management from a theory of constraints perspective.” International Journal Of Production Research 47, no. 24: 7029-7046. Business Source Complete, EBSCOhost.

Camacho, Alejandro E. 2010. “Assisted Migration: Redefining Nature and Natural Resource Law Under Climate Change.” Yale Journal On Regulation 27, no. 2: 171-255. Business Source Complete, EBSCOhost.

Krause, Mark. “Impacts of Product Differentiation on the Crop Input Supply Industry.” Choices 26, no. 1 (1st Quarter 2011): EconLit with Full Text, EBSCOhost.

Morley, Kristi M. 2008. “Limitation-of-Liability Provisions.” Reeves Journal: Plumbing, Heating, Cooling 88, no. 12: 8. MasterFILE Premier, EBSCOhost.

Pringle, James, and Jeroen, Huisman. 2011. “Understanding Universities in Ontario, Canada: An Industry Analysis Using Porter’s Five Forces Framework.” Canadian Journal Of Higher Education 41, no. 3: 36-58. Education Research Complete, EBSCOhost.

Spell, Stephanie M. 2010. “Capping Auditor Liability: Unsuitable Fiscal Policy In Our Current Financial Crisis.” Brooklyn Journal Of Corporate, Financial & Commercial Law 4, no. 2: 323-351. Business Source Complete, EBSCOhost.

Zdanytė, Kristina, and Bronius Neverauskas. 2011. “The Theoretical Substation Of Project Management Challenges.” Economics & Management 16, 1013-1018. Business Source Complete, EBSCOhost.

Zekić, Zdravko, and Luka, Samaržija. 2012. “Project Management of Dynamic Optimization of Business Performance.” International Business Research 5, no. 12: 99-111. Business Source Complete, EBSCOhost.

Footnotes

1 Blackstone, John H., James F. Cox, and John G. Schleier. 2009. “A tutorial on project management from a theory of constraints perspective.” International Journal Of Production Research 47, no. 24: 7029-7046. Business Source Complete, EBSCOhost.

2 Camacho, Alejandro E. 2010. “Assisted Migration: Redefining Nature and Natural Resource Law Under Climate Change.” Yale Journal On Regulation 27, no. 2: 171-255. Business Source Complete, EBSCOhost.

3 Krause, Mark. “Impacts of Product Differentiation on the Crop Input Supply Industry.” Choices 26, no. 1 (1st Quarter 2011): EconLit with Full Text, EBSCOhost .

4 Zdanytė, Kristina, and Bronius Neverauskas. 2011. “The Theoretical Substation Of Project Management Challenges.” Economics & Management 16, 1013-1018. Business Source Complete, EBSCOhost.

5 Morley, Kristi M. 2008. “Limitation-of-Liability Provisions.” Reeves Journal: Plumbing, Heating, Cooling 88, no. 12: 8. MasterFILE Premier, EBSCOhost.

6 Spell, Stephanie M. 2010. “Capping Auditor Liability: Unsuitable Fiscal Policy In Our Current Financial Crisis.” Brooklyn Journal Of Corporate, Financial & Commercial Law 4, no. 2: 323-351. Business Source Complete, EBSCOhost.

7 Pringle, James, and Jeroen Huisman. 2011. “Understanding Universities in Ontario, Canada: An Industry Analysis Using Porter’s Five Forces Framework.” Canadian Journal Of Higher Education 41, no. 3: 36-58. Education Research Complete, EBSCOhost.

8 Zekić, Zdravko, and Luka Samaržija. 2012. “Project Management of Dynamic Optimization of Business Performance.” International Business Research 5, no. 12: 99-111. Business Source Complete, EBSCOhost.

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