Introduction
This paper is an evaluation of a proper strategic plan that can give a company a strategic placing in the market. The paper evaluates Mott MacDonald Company headquartered in the United Kingdom. Specifically, the paper focuses on how best to build the company using strategized built climate resilience. The company faces lots of challenges in climate protection; for example, dwindling resources and unfavourable working environment.
Strategic Plan
At Mott MacDonald, restoration and protection of our environment is core to building a sustainable future for the company. The internationalization theory gives a good understanding of the need for adopting environment as a measure of the sustainability of Mott MacDonald’s business. As written by Bosselmann (2008, p.8), the internalization theory and principle in the management of the environment is a way of addressing market externalities.
Esty (2009) writes that it is important to consider the ecological influences on the company’s management (p. 123). The eco-advantages of a company are numerous. Edwards (2010) is of the view that all living things thrive under a particular ecological system (p. 91). Also critical is in recognising major threats posed by the environment to success of the business, especially when not taken care of. Winston (2014) writes that the continuity of business and anchoring resilience of investment is highly grounded on the protection of our environment (p. 19). The following are environmental strategies to be considered by Mott MacDonald.
There are several organizational components that strategically align an organization to the path of success using environment protection concepts. Madu (2012) explains the best foundation of business sustainability is on focusing on environmental resilience and conservation (p. 884). This is mostly on the company’s efforts on social responsibilities that focus on creating a favourable working and living environment for the company and the population.
Wood (2014) adds on this and note that renowned organisations have focused on the environment as the new frontier for gaining competitive advantage. The organizational components for this strategy must be streamlined towards creating an environment in the organization that has passion and objectives of protecting the environment. Mott MacDonald should have the following tenets for environmental protection; strong leadership, staff engagement, public situational awareness, creativity and innovation, internal resources and effective partnerships, among others.
Investing in protecting the environment is a sure way of building a sustainable business (Rainey, 2006, p. 543). It helps potential consumes of company’s products to value the organization as value-based.
The Vision, Mission and Core Values
The vision, mission and core values of a company are explicit statements that summarise directions of a company or individuals towards a course (Johnson, 2014, p. 163). In the strategic blueprint of the company, Mott MacDonald Company has to put strong visions, mission and core values which will serve as guidance and direction for environmental protection for sustainable business development of the company. The company’s environmental management focus is majorly in maintenance.
Vision Statement
To be a responsible organisation that cares for ecological factors for the purposes of building a sustainable world climate.
Mission Statement
Mott MacDonald Company strives to protect and preserve our climate as a way of refreshing the world, inspire happiness and optimism of world population by building sustainable climatic conditions and striving to make a difference and create the value of world climate.
Corporate Core Values
- Strong leadership in building a strong world climate for population and organisational survival.
- Building collaboration with like-minded individuals and organisations in preserving the world’s ecology for world’s better future.
- Building a quality world’s climate for organisation survival.
- I am creating passion amongst Mott MacDonald’s workers in preserving and protecting the world’s environment.
Environmental Analysis
This section evaluates macro trends relevant in environmental conservation as a key project Mott MacDonald has focused on for business survival.
PESTLE Analysis
This is a tool used by companies in tracking possibilities of a planned project to succeed based on the existing organisational environment. The concept stands for political, economic, social, technological, legal and environmental analysis (Ranchhod, 2007, p. 17). Essentially, the PESTLE analysis is a critical marketing tool for companies launching new products and projects (McCabe, 2010, p. 57). All of these elements are critical in understanding important steps to make a project succeed. The following PESTLE analysis evaluates circumstances of success for Mott MacDonald’s environmental project.
Industrial Issues
This section evaluates competition factors that exist in the market where Mott MacDonald operates in its focus to utilize environmental preservation for its survival in the market.
PORTER 5 Forces
References
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