The selected new product is Xiaomi Mi 11 Ultra, the flagship launched by the company on March 29, 2021. The given product is projected to be a higher-end supplement to the existing product line that has already gained vast popularity and comprises smartphones, including Mi 11i, Mi 11 Lite, and Mi 11 Lite 5G. In this version, Xiaomi’s creators put the camera at the edge of the corner, providing it with an unusual design and unprecedented capabilities. As a result, Mi 11 Ultra has already ranked first on DxOMark’s smartphone camera chart as a phone with the most potent camera. This product is primarily attractive to such consumer types as innovators and early adopters.
The name of the product entirely meets the set expectations and fits with the product. The word “Ultra” generally implies something extreme, newest, or pushed to the limit, which is embodied in Mi 11 Ultra. In particular, it has three ultra-wide module cameras with a resolution of 50, 48, and 48 MP, a viewing angle of 128 degrees, and five-fold optical and 120-fold hybrid magnification. Such extraordinary characteristics make this smartphone not only the best camera phone but also enable it to take better pictures than some compact digital cameras. Nevertheless, Xiaomi uses standard packaging, namely, an essential pack that highlights only necessary, relevant points and removes excessive ones.
Concerning the diffusion, Xiaomi Mi 11 Ultra is expected to penetrate the local and international marketplaces quickly due to several characteristics. First, the product has high observability, especially on YouTube; the official video has received almost 50 thousand views in only 9 hours. Moreover, since the launch of this product was planned three months ago, videos related to Mi 11 Ultra have already obtained millions of views. In addition, Xiaomi Mi 11 Ultra possesses a relative advantage, primarily in the power of its camera, battery, and charger.