Branding and Market Expansion
Over the decades, technological advancement fostered the intensification of business practice and competence. In this case, a significant percentage of the enterprises focused on optimizing market expansion and the attainment of the niche position through the sustainability concept. Nevertheless, different countries uphold various corporation policies hence posing a challenge to the penetration of international organizations (Nguyen et al., 2018). On the one hand, it is the responsibility of the company to ensure positive and competent branding of the products internationally. On the other hand, subcontractors in foreign nations pose a dynamic challenge in understanding the importance of labeling. This study explores two major case studies, that is, Nike and Amazon, regarding branding, market expansion, and e-commerce. Administrative performance depends on the optimal participation of all stakeholders in the operations and implementation of the project frameworks.
Branding is an essential marketing strategy due to its focus on determining its target customers. Technological advancement and the increase in the human population highly affected the diversity of natural resources. As a result, a significant percentage of the institutions implemented frameworks that elevate the acquisition of a competitive position in the niche population. One of the segments spearheaded by the evolutionary trend enshrines sustainability belt. It is a portion of individuals whose interests align with the implementation of policies and practices that complement the coexistence between people and nature. CHLA is an organization that focuses on the establishment of ideologies that enhance the restoration of the environment’s aesthetic value while fostering business profitability (Hunt, 2021). In this case, the company establishes a brand under the spectral view of plausibility.
Branding is a multifaceted phenomenon that engulfs the intersection of dynamic values to boost effectiveness. An excellent example of an enterprise whose competitive advantage relies on imprinting is Nike. It is an international company that focuses on the production of sportswear for both men and women. The organization’s marketing strategy engulfs the diversification of its product and the provision of high-quality goods. In this case, the company intensifies its marketing and branding through sponsorships and endorsements (Tien & Ngoc, 2019). An excellent example is the management’s focus on supporting the local gaming activities and the individual participants. It is a phenomenon that enhances the firm’s branding with the social identity of the Vietnamese. On the one hand, the institution received optimal support from the government due to the trickle-down effect of the benefits. On the other hand, poor organizational culture and human resources led to the emergence of lawsuits regarding child labor while the workers strike for additional pay (Yusoof et al., 2017). The company’s focus on productivity over the welfare of the employees in Vietnam significantly affected the brand identity and marketability within the region.
Market penetration is a vital factor for CHLA since efficiency is the reflection of the marketing plan. The growth of aquaculture profoundly depends on participation of all stakeholders. Nike’s market penetration in Vietnam is a factor that highly affected the company’s productivity and marketing. Ten years after its establishment, the company employed at least 130,000 Vietnamese in the factories (Nguyen et al., 2018). Apart from providing employment opportunities, the organization and the Vietnam government attain 14% of the extra duty on exports to America (Tien & Ngoc, 2019). Both entities achieve significant benefits based on business profit optimization in this case. On the one hand, Nike attains tax exemption and cheap labor. On the other hand, the Vietnam government boosts its relation with the American administration and shows the opportunities for international entities to invest in the nation. The interdependent relationship between Nike and the Vietnam legislative poses significant enterprise growth and development.
CHLA focuses on the improvement of the administration process through the incorporation of independent and management theories for sustainability. Although the company features a hierarchical system of governance, the articulation of the duties and responsibilities attributes effective perforation initiatives such as the adoption of local culture and engagement of the communities. CHLA is based in Australia, which is home to a diverse society hence the opportunity to implement the ideology to elevate sustainable practice (Hunt, 2021). One of the primary objectives enshrines enhancing the development of a competent organizational culture. In this case, the hierarchical system focuses on ensuring accountability from the employees during operations while boosting the flow of communication. A functional corporate environment encompasses the conduct of activities while attaining optimal government support.
Market penetration strategy is a concept that encounters dynamic challenges due to the profound influential factors. An excellent example of these factors enshrines the governing policies across different regions. CHLA seeks to expand its operations globally; therefore, it is crucial to assess the dynamic constitutional variations that impact business profitability (Hunt, 2021). As a multinational organization, Nike aims to perforate across different countries to enhance its activities and the clientele scope (Nguyen et al., 2018). As a result, the enterprise faces significant issues regarding taxation despite the vast investment opportunities. The major blueprint for CHLA to foster the effective attainment of a competitive position engulfs the incorporation of sustainability practices that elevate the trickle-down effect of the benefits such as employment of community members. Apart from providing jobs, CHLA implements an educational program to train the personnel on dynamic approaches to create prospects and render growth and development. In this case, the organization establishes a mutual relationship with foreign regions while securing favorable administrative guidelines.
In a different spectrum, Nike faces dynamic challenges during business operations in Vietnam, a phenomenon that significantly impacts the company’s public relations. Although it was the responsibility of the owner of the establishment, the news focused on Nike as the brand that promotes child labor in Vietnam. Additionally, the increase in the workers’ wages poses a challenge to Nike due to the necessity to increase the compensation percentage against the relative profit margin (Yusoof et al., 2017). These challenges profoundly impact the level of productivity and branding in Vietnam. Vietnam is strategically located in mainland Southeast Asia. In this case, the organization efficiently distributes its products across the Asian continent and ships to America. Strategic marketing is an entity that entails the integration of business profitability and competence in the niche sector.
Nike is one of the competent international companies operating across the globe. In this case, the organization attains the niche market in Vietnam through sponsorship programs, local labor employment, and customized branding. The organization’s business model is a construct of strategic management and promotion of the products and services (Liu, 2021). The factory based in Vietnam produces a significant number of shoes supplied in America and partially in Asia. Therefore, it is crucial for the enterprise to ensure the optimal well-being of the workers and business operations.
The above case study provides a prominent solution to sales and marketing under the spectral view of aquaculture. On the one hand, Nike’s marketing strategy to expand to Vietnam renders both challenges and opportunities. On the other hand, the case study showcases the interdependence between marketing strategies and organizational culture. Effective marketing for the institution encompasses establishing policies that promote the participation of all stakeholders. It is an initiative that renders a prominent solution for sustainable and competent business activities. In a different spectrum, it is crucial for the firm to optimize e-marketing to secure a competitive niche market position across the online market.
Global E-Marketing
The emergence of computers and the internet is a concept that led to the increased flow and accessibility of information among individuals internationally. As a result, the evolution cultivated the development of a global village with a dynamic niche market. The concept posed a paradigm shift in the marketplace regarding consumer behavior due to the empowerment tool of product knowledge (Singh, 2017). A significant percentage of individuals attain information about commodities through online portals. Therefore, a global e-marketing strategy is a crucial solution to organizations in boosting competence and optimization of customer service experience, satisfaction, and loyalty.
E-commerce is an emblem of sustainable practice due to the effective spread of information within the global village. One of the CHLA’s key objectives engulfs mobilizing resources to promote the equal distribution of benefits and relief among international communities. Although aquaculture enhances the supply of prawns within Australia, the exploitation of the technological tool empowers the institution’s sales and marketing department with proficiency in attaining a competitive market position (Hunt, 2021). In this case, it is crucial to focus on the case study of Amazon as one of the leading organizations in driving transactions through online platforms.
Amazon is one of the companies that mainly focus on the global e-marketing strategy due to the prominent factor of utilizing cloud computing platforms. On the one hand, the organization attains competence based on providing advertising space through the online platform for e-commerce activities. On the other hand, the enterprise faces stiff competition from other institutions due to the significant acquisition of information about product varieties among consumers and competitors (Gaba & Kant, 2020). Amazon utilizes different initiatives to achieve the primary goal of an international e-marketing strategy. These initiatives include cost leadership, retail business, and social media marketing.
Cost leadership is one of the factors gearing up the global e-marketing strategy for Amazon due to its profound impact on consumer satisfaction and loyalty. According to researchers, the management team focused on reducing the price of commodities in the platform to attract a broader scope of the worldwide market (Gaba & Kant, 2020). In this case, the company incorporated the interdependence between the lower pricing and economies of scale to attain a targeted profit margin. As a result, the organization secured a competent international market position based on the pricing strategy as a competitive advantage within the global e-marketing plan.
The social media campaign is another component of the global e-marketing strategy that involves the study of the niche market and the behavioral outlines. The development of the outline for branding entails integrating the factors influencing consumer demeanor and the impact of exclusivity on the competence of a firm’s commodities. Apart from cost leadership, Amazon ensures the ultimate service delivery for the clients based on the necessity of a one-stop shopping entity (Jamaludin et al., 2018). The multinational institution attains the competitive advantage of enhancing the customer service experience by providing adequate information, price varieties, discounts, and an efficient interactive interface.
The intensification of competition within the global business environment demands the evolution of the marketing initiatives such as strategic management. The utilization of social media campaigns is an initiative that attracts a vast clientele base while enhancing convenience due to its prominent use of cloud computing for e-commerce. A significant percentage of global markets have access to the internet and online portals. It is a phenomenon that fostered the emergence of a niche market that focuses on online shopping for convenience in pricing and accessibility (Singh, 2017). As a result, Amazon utilizes such digital platforms as Twitter, Facebook, Instagram, and LinkedIn to promote the commodities and services with an outline of diversification for customer satisfaction from the shopping experience.
A global e-marketing strategy is an empowerment tool for CHLA enterprise due to the derivation of insights regarding consumer behavior analysis and needs identification. It is an initiative that ensures the optimal exploitation of opportunities across multinationals to establish the core value of competence in acquiring a competitive market position (Jamaludin et al., 2018). As a result, the use of the action plan that involves the assessment of the adept branding and campaigning initiative under the spectral view of cultural diversity gears CHLA’s capacity to attain a sustainable state of business profitability. Clientele loyalty is a proficient ideology that is significant in international e-commerce due to the intensive sharing of information across the emergent dynamic village.
Summary
Marketing strategy is a multidimensional phenomenon that involves the integration of frameworks addressing the company’s objectives and the consumers’ need. On the one hand, Nike demonstrates the effectiveness of market expansion and branding through endorsements and involvement of local communities in economic growth and development. On the other hand, Amazon optimizes e-commerce as a technological tool to elevate its operational efficiency and incorporates cost leadership for consumers’ convenience. Primarily, CHLA focuses on promoting sustainability through aquacultural activities. As a result, it is crucial to exploit the dynamic ideologies such as e-commerce, cost leadership, involvement of local communities, and branding differentiation.
References
Gaba, A. K., & Kant, U. (2020). Unit-13: The online economy and e-marketing. Indira Gandhi National Open University.
Hunt, P. (2021). A closer look at plans for Australia’s largest prawn farm [Blog].
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Nguyen, K. T., Van Nguyen, P., Le, K. A. N., & Bui, T. D. D. (2018). Identity representation in customization: A case of Nike shoes. International Journal of Supply Chain Management 7(5), 583-597.
Liu, X. (2021). Nike’s general company analysis is based on its 2020 annual report. In 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021) (pp. 799-803). Atlantis Press.
Singh, S. (2017). Driving traffic and customer activity through affiliate marketing. IGI Global.
Tien, N. H., & Ngoc, N. M. (2019). Coping with challenges and taking opportunities in international business strategies of foreign enterprises in Vietnam. International Journal of Advanced Research in Engineering and Management 5(7), 18-23.
Yusoof, S., Zuber, F., Hazrin, M. N. S. R., Zamziba, N., & Toriry, S. (2017). Wages of labor discrimination: Case study on Nike company Indonesia. International Journal of Academic Research in Public Policy and Governance, 4(1), 2312-4040.