PATAZA: Strategic International Plan Report

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PATAZA currently provides a wide range of services facilitating trading with Australia. Services provided by the company are flexible as effectively delivered by air or sea, have a unique network in Australia, and obtain certification and private label (Services, n.d.). The company’s potential is great; therefore, it is important to introduce it in an international area. The company should find international applications, and services should be offered worldwide. This complicated process requires complete investigation and analysis of the market and possibilities introduced in the food delivery niche. In the next 5 to 10 years, the company should design a strategy to improve and enlarge its production rate. Moreover, it is critical to enhancing local services to create a positive image of the company. Establishing the company at an international level demands communication and cooperation with the local organizations.

In building an international network, firstly, PATAZA should identify its area of occupation. Startup Grind recommends starting from the bordering countries, which in Australia is the region of Oceania and South-East Asia (How to take your company global, n.d.). In the next 5 to 10 years, PATAZA should operate in New Zealand, Indonesia, Papua New Guinea, Solomon Islands, Fiji, and Malaysia. Second, local traditions and preferences should be considered and selected adequately in service and product lists (How to take your company global, n.d.). Moreover, it is needed to find local experts who will present our interests. Thirdly, each country’s billing and pricing systems should be considered separately (How to take your company global, n.d.). Only practical and planned analysis of the financial market and possibilities will produce international success. Moreover, it is critical to revise sociological and political factors in the country. Following this step and implementing adaptations to the local demands, services guarantee productive operation in the next decade.

References

How to take your company global in 7 steps. (n.d.) Startup Grind. Web.

Services. Pataza. (n.d.). Web.

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