It is essential to note that the privacy laws adopted in the European Union are more comprehensive and more effortless for ordinary people to understand and implement. At the same time, they apply to all of the member states of the organization. The main idea of European data protection law is that privacy is a central concept in terms of property rights. Accordingly, respect for freedom of speech begins with privacy. In the U.S., there is an opposite concept, that freedom of speech and individual privacy take priority, and privacy is the exception.
Under U.S. law, the impact of the Internet, consumer and employee databases, and social media on the lives of ordinary people and the operation of companies is significant. In contrast to the European rule on the right to be forgotten, U.S. citizens cannot demand that their data be removed from social media or the Internet without valid reasons. At the same time, in Europe, personal data may be collected following the law and only with the consent of the individuals. At the same time, in the U.S., no uniform law regulates the procedure for collecting and using data. Therefore, American businesses can use the Internet, media, and databases for targeting purposes.
American companies operating in theoretical Europe must comply with GDPR standards. Thus, non-compliance by U.S. businesses with security and privacy measures can have serious consequences, such as fines of up to 4 percent of annual turnover or 20 million euros. However, EU-registered companies also working in the United States have to comply with privacy standards. This can cause problems because compliance with U.S. law, which creates legal conflicts, is also essential.