Public Relations Agencies in Business Development Research Paper

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The United Arab Emirates belongs to the group of countries that provide the best conditions for creating and developing an efficiently run company. Due to its rich natural resources, it attracts many people who are already successful. This is why there is a need for companies that would be able to handle relations between businesspeople and media and to help business owners to increase the effectiveness of their work and gain a more substantial profit. PR agencies act as intermediaries between business people and their clients, providing the former with unique media content and event organization.

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Established to help companies manage the information spread of organizations, PR agencies use different methods of creating good and productive public relations (Heath, 2013, p.14). These methods may include creating an article or a booklet, where the company is presented in an appropriate way and its strong points are highlighted (Newsom, 2012, p.8). The target audience of the company is one of the key factors that define the approach that needs to be used to make the company more prosperous (Dozier et al., 2013, p. 7). Experienced public relations specialists have to develop an effective PR strategy, taking into consideration the needs of the target audience and its particular qualities.

Speaking about the most successful PR agencies in UAE, one cannot pass over the Iris Agency located in Dubai. This agency is known for its diverse range of PR services and successful work with the world’s leading business corporations, such as Panasonic, Epson, GE Health, and many others. The primary task that this agency is working by is supporting the economic growth of the Middle East region by attracting attention to the companies located there. The list of various services that this agency offers includes Strategic PR Counsel, which involves advising on daily communications with customers. As specialists from the Iris Agency get used to multitasking, they can provide a company with all kinds of support that concern promotional events organization, media training programs, and generating unique content that can raise the company’s profile in the business community. Stated differently, the Iris Agency can manage all the work aimed at making a name for a company, and this is why it is so popular with business people working in different parts of the country.

As for the opinions of the heavyweight people and organizations on the agency, they seem to be undivided, and this is a result of the hard work of public relations specialists from Iris PR. Perfect event management has become the key feature of the agency that offers organization of the product launches, exhibitions, dinners, meetings, and various entertainment events. For instance, the Iris PR Agency organized the IAA Apprentice Conference in Dubai that increased its popularity among companies’ reviewers. In his online blog, Kim Fernandez calls Iris PR “the leading event company in Dubai,” and it is just one of the numerous proofs of the company’s wide recognition (Fernandez, 2015, para. 1). Besides being an internationally recognized PR agency, Iris PR has won several prestigious awards in the field of public relations, such as the TMT Media Award and ACQ Global Awards 2016.

Considering Iris PR’s popularity in the sphere of event management and public relations, we can state that its work can help any company to develop and capture a market within a short space of time.

References

Dozier, D. M., Grunig, L. A., & Grunig, J. E. (2013). Manager’s guide to excellence in public relations and communication management. Routledge.

Fernandez, K. (2015). Iris PR shares the commandants for Event Successes in Dubai. Web.

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Heath, R. L. (Ed.). (2013). Encyclopedia of public relations. London, United Kingdom: Sage Publications.

Newsom, D., Turk, J., & Kruckeberg, D. (2012). This is PR: The realities of Public Relations. Boston, MA: Cengage Learning.

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IvyPanda. 2022. "Public Relations Agencies in Business Development." January 17, 2022. https://ivypanda.com/essays/public-relations-agencies-in-business-development/.

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IvyPanda. "Public Relations Agencies in Business Development." January 17, 2022. https://ivypanda.com/essays/public-relations-agencies-in-business-development/.

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