Introduction
It is imperative to note that the history of public relations and marketing is an intriguing topic that is frequently discussed by scholars. It is reasonable to review the literature on this subject matter to get a better understanding of the stages of development and progress that was shown over the years. The variety of theories and conceptualizations is truly impressive and needs to be acknowledged. Such knowledge will be incredibly helpful, and can be utilized to explain the differences between
Discussion
Public Relations
It is believed that public relations have originated in Greece. They used the word “semantics”, and it was used to describe actions that’s would influence other people. Such definition is rather close to the current meaning. The Crisis by Thomas Paine is also truly fascinating because the piece has managed to affect the behavior of soldiers. The author’s ability to promote particular ideas and beliefs was outstanding and needs to be studied by every scholar interested in public relations.
The influence of Benjamin Franklin also should not be overlooked, and he has focused on moral decisions. He is viewed as the firm expert in this area in the U.S. (Green 114) It is hard to argue with the fact that the ideas suggested by P. T. Barnum had an enormous impact on the formation of public relations. He was able to attract customers with a broad range of methods that were rather innovative at that time.
However, some of his techniques would not be acceptable in modern society because he has lied to the public on numerous occasions. William Seward is another vital figure in the development of the concept. He has studied the ways in which the press may be used to influence the opinions of the public. A scholar took advantage of the fact that it is much easier to spread the required ideas and ideologies, and this ability was valued by Lincoln. Researchers suggest that it was viewed as a profession in 1903, and Ivy Lee is one of the originators because he provided such services and discussed most of the aspects of public relations with John Rockefeller (Olasky 45).
Moreover, it is possible to state that his work was quite influential, and his recommendations have helped to address some of the biggest problems. It is suggested that one of the primary reasons for the introduction of social responsibility is the attempt to minimize possible damage, and it is closely connected to ethical beliefs most of the time. Crisis communication is also a fascinating subject matter. The idea originated long time ago but started to be utilized by enterprises when they became much more influential over the years (Brown 34).
Marketing
On the other hand, marketing is a rather recent concept. However, most of the ideas originated long time ago, and a lot of attention has been devoted to the advertisement. It was viewed as one of the most important aspects of the overall strategy, and sellers have utilized numerous approaches to attract customers (Tellis 209). It is suggested that the definition has originated in the 20th century.
However, some suggest that such ideas were studied by ancient scholars, and some of the justifications are quite reasonable. Nevertheless, the consensus on this subject matter was not reached, and most believe that the exploration of some of the concepts has started in the 1900s. They studied the behavior of individuals and developed theories that would explain the reasoning behind their actions. Most of the terms received definitions and conceptualization started in the 1910s. Scholars in this area have tried to enhance the understanding of the relationships between customers and sellers. The integration began in the 1920s.
It has been recognized that some of the methods are not as efficient, and they used to be in the past, and they need to be modified. The role of enterprises in the development of the discipline also should not be disregarded because they invested a lot of resources in research. They recognized that it would be reasonable to consider the perspective of buyers. Scholars have started to specialize in different areas in the 1930s. Some concepts were reconsidered in the 1940s, and much more attention was devoted to evidence. Concepts were reviewed in the 1950s because of the prominence of managerialism, quantitative techniques and other factors (Hackley 54).
Researchers have focused on the differentiation in the 1960s, and such ideologies as environmentalism and internationalism played a crucial role. Marketing has also developed because of the influence of socialization processes in the 1970s, and scientists recognized that the theories need to be adapted to such changes to remain effective. The introduction of new types of businesses was also vital, and researchers have started to analyze them to determine the ways in which profits may be maximized (Hunt 125).
Comparison
It is clear that both public relations and marketing are closely connected most of the time, and the ability to combine them in the organization is valuable because it helps to reduce unnecessary expenses. It is possible to state that they are dependent on each other, and they facilitate the development of each other most of the time. One of the most significant aspects that should not be overlooked is that the subject has been developing at rapid rates over the last few years.
Modern technologies have an influence on both public relation and marketing. The introduction of such communication tools as the Internet and social media was especially important because it affected most industries. It is much easier for customers to gain access to crucial information, and professionals in this area should be capable of using such tools to deliver necessary information and affect the decision-making process of customers. It is hard to argue with the fact that current approaches still can be improved, and the need for future research also should not be disregarded.
Conclusion
In conclusion, it is possible to state that the understanding of the history of these concepts in incredibly important because it is possible to identify particular patterns and connections. Both disciplines are still actively developing, and the demands are growing at rapid rates. Professionals in this area have to deal with numerous challenges, and must keep track of latest approaches to stay competent.
Both public relations and marketing are two of the most important concepts for modern businesses, and efficient utilization of theories is vital for the companies to stay successful in the long-term. Overall, such knowledge is crucial and may be utilized in the workplace. Outdated concepts may be revised and applied depending on the situation, and it could lead to outstanding results.
Works Cited
Brown, Robert E. The Public Relations of Everything: The Ancient, Modern and Postmodern Dramatic History of an Idea, New York, NY: Routledge, 2014. Print.
Green, Andy. Creativity in Public Relations, London, UK: Kogan Page Publishers, 2009. Print.
Hackley, Chris. Marketing: A Critical Introduction, Thousand Oaks, CA: SAGE Publications, 2009. Print.
Hunt, Shelby D. Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory, New York, NY: Routledge, 2014. Print.
Olasky, Marvin N. Corporate Public Relations: A New Historical Perspective, New York, NY: Routledge, 2013. Print.
Tellis, Gerard J. “Advertising Effectiveness.” The History of Marketing Science. Ed. Russel S. Winter and Scott A. Neslin. London, UK: World Scientific, 2014. 209-236. Print.