Introduction
Modern business conditions in the world’s globalized society are shaped by successful public relations among all other factors. The level of company competitiveness in the market is directly proportional to its achievements in forming contacts with the wide public (Seitel, 2011). Public relations practice aims at providing customers with evidence, proving that a company is reputable, and offers products and services of high quality. To effectively reach the goals of public relations practice, specialists should create well-elaborated and achievable public relations plans. The primary purpose for the creation of a public relations plan is to enhance company performance using establishing efficient connections with varied participants of the business process (Bivins, 2011). Toyota has encountered serious problems in this area. In particular, the most significant among the dilemmas that have currently emerged around Toyota is in serious allegations on the level of quality of automobiles, produced by the company. Thus, the most important purpose that the company has is in regaining its reputation among customers.
The Public Relations Objectives
- Regain customer trust in Toyota quality within the next business year.
- Increase media awareness of Toyota quality within six months.
- Constantly inform customers about the abundance of Toyota support services.
- Regularly explain product limitations to show Toyota excellence in its price category.
- Dispel myths about Toyota fragility spread by competitors within the next business year.
- Always provide customers with all the necessary information regarding the product firsthand.
- Adequately warn the public about quality issues of competitors’ automobiles.
- Immediately provide the utmost facts regarding the allegations about Toyota products.
- Always being zero tolerant to prejudice by customers and stakeholders.
References
Bivins, T. H. (2011). Public relations writing: The essentials of style and format (7th ed.). New York, NY: McGraw-Hill.
Seitel, F. P. (2011). The practice of public relations (11th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.