Magazines explored and their main target audiences
I chose two magazines for an analysis: Bazaar and Latina. Bazaar targets mostly career-driven women in their twenties to their sixties. Latina’s audience is Latino women at about the same age range as Bazaar’s audience.
Examples of cultural racism in the magazines
Using white skin as its theme, the magazines have been the center of controversy around the dialects of whiteness and prejudice, and their convergence with the advanced depiction of excellence. Modern social science thinks about racial discrimination as individual and group level actions and designs that are involved in the proliferation of racial disparity in diffuse and frequently unpretentious ways (Kendall, 2015). Nonetheless, racism in fashion and as well as in other spheres of society is being more discussed. It is evident observing the pictures placed on the website of Bazaar magazine. There was no indication of racial stereotypes or generalizations. About 40% of the featuring models are the representatives of diverse colored ethnicities. Of this, about 20% of people are African American, 10% Latino, and the rest are of Asian origin. Whereas in Latina, almost all of the featuring people are Latino women. There are a lot of biased opinions regarding other ethnicities and covers the lifestyle pertinent to a Latino woman.
The absence of cover-model diversity might reflect the industry’s racial homogeneity. It is important to keep magazines integrated to support the multicultural community and create equal opportunities for all. Segregated magazines are likely to cause only a more segregated population. The more diverse the media becomes the more people will be able to associate themselves with the broader range of opportunities (Scott, 2012). Racial bias and the standards of beauty that are strongly affected by magazines.
References
Kendall, D. (2015). Sociology in our times. Cengage Learning.
Scott, M. (2012). Think race and ethnicity. Pearson.