The relevance and significance of communication technology in modern world is growing tremendously and its application in business is becoming more subtle to the users. In view of the tremendous advancements in communication technology, companies are bracing up to cope with the challenging demand that compels them to develop a dynamic staff who can keep abreast with versatility in communication technology.
Since the relevance and significance of communication technology depends on convenience and clarity of conveying a message, companies should adopt means of communication that suite their clients. The diversity in the means of communications provides a robust choice that companies need in order to communicate effectively at different levels with clients.
For effective communications and lucrative business to occur, companies should critically match the means of communication with their clients lest they lose them. Companies are losing potential and prospecting clients because of failing to adapt their means of communication to diverse clients. In the view of the fact that there are diverse clients, companies should customize their means of communication to meet unique desires of their clients.