Rondell Data Corporation Growth and Conflict Essay

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How has growth affected Rondell?

It should be known that Rondell Data Corporation was founded in 1920. As a matter of fact, the company was founded by Bob Rondell. In this case, the company’s core pillar has been the invention of important electrical testing devices. Growth has made the company to reinvent itself as time goes by because of the ever changing business environment.

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The company has increased its business meaning that new products have been designed and invented. All along, because of the desire to grow, the company has established a good reputation. This is as far as coming up with good and innovative products is concerned.

Growth has made the company to come up with two lines of products which are data transmission and broadcast equipment. There is a lot of demand in the market for data transmission and this is what the company has capitalized on for growth.

The company’s sales have been increasing as time goes by thereby bringing in a new focus to its organizational structure. This means that the company growth has been affected by the turn of events in the market. As a matter of fact, the company’s organizational structure has come into focus because of the need for growth.

What are the sources of conflict at Rondell?

Rondell has been having conflicts that have been increasing as time goes by. In this case, the source of conflicts in the company can be traced from disputes between different departments. Over the last few years, there have been disputes between the production, engineering and research staff which has increased conflicts as time goes by.

Most of these disputes revolve around the idea of introducing new products in the market. As far as such a problem is concerned, we can mainly focus on the engineering department. It should be known that there have been communication problems between the management and departments which can also be said to be the main source of conflict.

The company has an outdated organizational structure that has also contributed to conflict in a broad way. This is a large company that needs a cohesive and well organized structure but this has been lacking thereby fueling conflicts. The chain of command at Rondell is not well known which has left many things unattended to thereby leading to conflict.

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This is because departments have been growing thereby justifying the need for restructuring which has not been done. The rate at which interactions are done within the organization has been changing but this has not been reflected within the organizations structures thereby leading to conflict. As a matter of fact, an irregular expansion can also be said to be the main source of conflict.

A clear vision or purpose within the organization has been lacking in recent years and this can also be said to be a source of conflict. In this case, the engineering department is supposed to be busy with the development of new products but they have abdicated this role by managing disparate components yet this is not their job. In such cases, it is quite obvious that there will be conflicts as time goes by.

Describe the organizational design at Rondell and the changes you believe they must make

Rondell is well known for having a rather outdated organizational structure that needs to be reviewed. The company’s organizational structure is based on various beliefs. Such an aspect includes the length of employment and others. Rondell uses an informal organizational structure that has been synonymous with it.

As a matter of fact, the company has various cultural units that are housed together. Production at Rondell is mostly isolated. The company has a blame driven culture and this is because of the organization structure that it relies on to execute its business. All in all, the organizational structure at Rondell relies on proper execution of duties and this has been behind its success.

There are various changes that the company is supposed to make for long term sustainability. The company’s development cycle is supposed to be reviewed because it has always caused a strain on customer demand. As a matter of fact, delays and a decrease in customer demand can be squarely blamed on this. Some of the business that the company is doing is not profitable and this should be looked into.

Rondell is mostly obsessed with the technical aspect of its business which it has done at the expense of others. The company’s organizational structure has made it hard for it to meet customer demands on time. As a matter of fact, this has always hindered its ability to ship on time which needs to be reviewed.

Did Frank Forbus deserve to be fired or was he a convenient “fall guy”?

Frank Forbus was hired to effect some changes but found himself at the center of the company’s problems. In this case, he did not deserve to be fired because he was not the problem but rather he was exposed to the conflicting demands of various departments. As a matter of fact, the management could have moved in to stop this problems and conflicts instead of firing Forbus.

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Forbus was mainly fired because he was protesting at other departments and this something that could have been sorted out by the management. It is evident that departments are not coexisting well and this is a fact and reality that should not be ignored. Forbus did not share the company’s traditional approach to management and that is why he could not augur well with the rest of the organization.

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IvyPanda. (2022) 'Rondell Data Corporation Growth and Conflict'. 26 April.

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IvyPanda. 2022. "Rondell Data Corporation Growth and Conflict." April 26, 2022. https://ivypanda.com/essays/rondell-data-corporation/.

1. IvyPanda. "Rondell Data Corporation Growth and Conflict." April 26, 2022. https://ivypanda.com/essays/rondell-data-corporation/.


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