Introduction
Accounting for the fact that an essay is contrived with purpose and intent of reading a written article on paper, a poster on the other hand is contrived with the purpose and intent to be placed on the wall for clear and easy visualization. Consequently posters are not to include large amount of text in order to get their points across to viewers. They need to be well succinct and well organised to get their message across to viewers on the spot. Accordingly, images are message that is intended, expressed or signified and people will view and use them in many ways.
“Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’”……… Leo Burnett.
This is an illustrated poster or diagram of Sony Cyber-shot TX5 and the major heading reveals or explains the make and range of the camera. In line with this, the poster shows that the Sony Cyber-shot TX5 is in the range of the TX family of Sony camera production. Furthermore, it explains the size of the camera and went on the reveal that it’s a digital camera with all the features, durability and reliability of a digital camera.
The major heading also act as an enlightenment for the prospective customer on the make and life span of camera, thereby helping the buyer in making an informed decision on the purchase of the camera even before testing or using it.
However, the minor heading of the poster discussed or illustrated the function by explaining the production capability of the camera in that it produces quality images or pictures even in low light, the sharp and clear visibility of pictures taken with it, and also number of photos taken within a limited time range. It also explains the stability of the image.
In agreement to Austin Broos proposition, on going through the above illustrated diagram or poster one will admit that it does in such a manner as could not be otherwise, prove to anyone who views it that idea direct or strongly influence the behaviour of the world or transform the society, or throws the world into pandemonium, in other words, that all social mechanisms rest upon opinions and personal visionary perspective.
In relation to Austin-Broos, fine arts have been changed over time and new categories and uses have also been corroborated by people of high achievements in the line of arts. The marvellous expansion of practices, the flexibility and meticulousness they have accomplished, thoughts and lifestyle they are producing, assures us that these philosophical changes are imminent in the ancient arts.
He further stated that in all art work, there are substantial elements which are not viewed or addressed as before. For some time now, everything has changed drastically to a higher level. Consequently, there has been creation of new ideas resulting from study and experimentation hence alteration of the whole performance and affecting the art invention.
Nevertheless, illustration of any piece of work is a vital element, especially if information has to be passed across. For this to be achieved, the target group has to be considered. Like in our illustration, there is evidence since the cameras have been put on water to clearly illustrate the fact that they are waterproof, and besides they come in variety of colours to fit clientele with different taste of colours. (Strokes, 2003, p. 154)
Just as the quote, “Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.’ This graph shows the importance of posters in that before the poster or advertisement was made, the sales were low but after the poster, there was profitability and increment in sales hence the realization of the company’s dreams and goals. This is so because the customers had the opportunity to learn about the product, where to get it and even how to use it.
However, for any poster to attract attention of the potential clientele, it has to be neat and attractive. This is clearly illustrated in our poster, as we can see a well organized diagram, such that all the necessary information is clearly seen just by one glance. (Strokes, 2003, p. 156)
When designing a poster, culture of a given area has to be considered. This in turn will give the viewer a better chance to have a look at the product in question. As a result one should understand the life and way of living of a given community to avoid any misfortunes or rebellious towards the product. (Rosaldo, 1993, p. 26)
In respect to the diagram above, it illustrates Austin Broos quote that with artistic ideology it has an impact or role that is played in the transformation of the society’s perspective of viewing things thereby creating an impact in the way and manner human kind react to culture and images (Kellner, 2001, p. 97).
However, the distinctiveness of an artistic work is never separated and set securely or deeply in the fabric of culture. Most traditions are unchangeable. Formerly, the appropriate desegregation of art in most cultures found its appearance in the cult. This is proved by the fact that original art works came into existence in the tune of a practice – first the supernatural which was later followed by the spiritual kind (Hebdige, 1996, p.30).
Despite all these, it is of most importance that the continuation of artistic work with acknowledgement to its atmosphere is in no way completely detached from its custom meaning. However, Fowler Bridget (1997, p.11) stated that a concept of rediscovery of art-form can transform our staring. The distinctive significance of the genuine effort of art has its basis in custom, and the setting of its original use value. No matter how remote the ritualistic basis is, it is still identifiable and drawn away from a religious orientation ritual even in the most blasphemous forms of the cult of beauty.
Conclusion
In conclusion, we agree that art in the present age transforms ones idea on the visual concept into the cultural realty in the society hence artistic idea has an impact in the societal transformation, for they lead us to an all-significant clear or deep perception, in addition to this, the Use of mechanisms, tools or devices in the act of making copies has liberated art work from its scrounging reliance. To a larger point the effort of artistic work which was copied or equivalents of, become the art work that has the quality of being reproducible.
Reference List
Fowler, B., 1997. Pierre Bourdieu and Cultural Theory: critical investigations, London. Sage.
Hebdige, D., 1988. Hiding in the light: on images and things. New York, NY: Taylor & Francis.
Kellner, D and Durham, M. G., 2001. Media and cultural studies: keyworks. Malde, MA: Wiley-Blackwell.
Rosaldo, R., 1989 Culture & truth: the remaking of social analysis. London. Routledge.
Strokes, J., 2003. How to do media & cultural studies. London. Sage Publications Inc.